Like the love child of a pop-up retail store, a showroom, and a lifestyle magazine, the goal was to build the worlds best design shopping experience when this multilevel concept store launched in Downtown Los Angeles. Opened from May 2014 to July 2016 it contained a retail shop, contract showroom and exhibition space.
Curated as “a magazine you can walk through”, with articles, videos and a point of view of a magazine, a rotating program of exhibits like a gallery, and products for sale like a store. Brick-and-mortar, online, content and retail blended together into one great customer experience.
Focused on a Scandinavian inspired “fewer, better things” ideology (that honors simplicity, form and function over unnecessary frills), a collection of time-enduring leading design, furniture, lighting, tableware, fashion, beauty and tech was housed under one brand. The space served as a matchmaker between brands and consumers – integrating marketing, media, and business development with a view that retail should go beyond the transaction and become a vital part of the customer experience.
The experience featured collaborations with some of the leading brands in the world including Absolut, Electrolux, Volvo, Mast Brothers, OnePlus, Henzel Studios, Teenage Engineering, Impossible Project, and Sight Unseen. A collaboration with COS was dubbed “The Coolest Pop-Up Shop We’ve Ever Seen” by Fast Company Design.