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Brian Schmitt

Nike Sportswear

Strategy

 

As Nike launched their Sportswear brand, they looked to build equity in marquee products while creating cultural impact. Brian worked on numerous partnerships with artists like Tokyo Plastic, Mario Hugo and HORT and brand collaborations with MTV, Size?, Tiffany’s and others.

He worked with the Nike team to rebrand and relaunch the iconic Air Force 1 sneaker, creating branding, packaging, communication and custom retail experiences for the initiative. Brian also helped create global campaigns for the Cortez shoe and Eugene jacket. Projects created with in house team while a member of the Nike EMEA and Global Brand Design group. Featuring photography by Rankin.

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