The innovative people at Love Iced Cocktails discovered how to freeze and, importantly, refreeze alcohol at up to 15% ABV. In the process they created the most delicious, thirst-quenching frozen cocktails. All they needed for success was packaging and launch materials which captivate consumers as much as their products do.
Our job was to create packaging designs and launch materials which connected the brand with the spirit of summer, and to communicate a sense of playfulness, goodness, and sunshine in every aspect of the brand. The founder’s personality also lives large, and their enthusiasm and ambition inspired our work.
LIC (Love Iced Cocktails) are the world’s first fully frozen, thirst-quenching concoctions with the alcoholic strength of a genuine drink, and are created using premium Rum and natural ingredients for three classic mixes – mojito, piña colada, and strawberry daiquiri
The launch activation ideas took the packaging artwork and adapted it for beautiful, unusual, and tongue-in-cheek brand expressions which included modified ice-cream trucks, bicycle vending ‘machines’, and one-to-one hostess experiences.
The finished pack designs possess a feeling of unbridled summertime joy, with a sense of playfulness and tropical hints that are as home in inner city parks and back gardens as they are as on beaches around the world.