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Vault49

Case Study - Uniqlo

Craft

Earlier this year, Vault49 teamed up with Uniqlo to visualize their latest technological fabrics that brought cooling properties into the weave of their textiles, working at an almost molecular level. Uniqlo's latest collection features apparel that activates warming and heat trapping techniques, causing the fibers of these pieces to interact with heat in a new way. This kind of fiber level activation ensures the wearer is more comfortable through winter. Through a process of 3D rendering and creative problem solving, Vault49 was able to create a visual language that explained these technologies in visceral ways. "The main challenge is figuring out how these products actually work," explains Luke Choice at Vault49, who took lead on the project. There was an educational process between Vault49 and Uniqlo where Luke and his colleague Nik Ainley had to reach the deepest understanding possible of these technologies in order to most honestly convey their properties. Once they were able to get there, it was about communicating that information to the audience.

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