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Vault49

Case Study - Sonos

Craft

To create an ongoing celebration of the people and energy that goes into creating music, Sonos teamed up with a handful of visual artists to design speakers inspired by this year's Grammy nominees. Both Vault49 and Pale Horse Design got involved, handling different categories in their signature styles and processes. Part of their work was to interpret each artist in a unique way. They were directed by Sonos to avoid the classic representations of each artist and find another way to communicate their energies. “Whether it’s the hat and the glasses of Beck or the legs for Beyonce, or abstract patterns for Sam Smith. We really tried to drill down into what would be instantly recognizable as the artist.” Vault49 tackled bringing 10 different artists into their process. Luckily, Vault49 is set up for that kind of huge undertaking. “Vault49 is quite unique in that we have a lot of artists that work in one studio,” explains Jonathan Kenyon, Creative Director and Founder of Vault49. “So rather than having one artist do one collection of five pieces, we actually had fives artists do a design from each of the two award categories.” By splitting the work, each artist was able to commit to the full composition of each of the pieces.

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