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Snask

Froda

Craft

Monetize is a digital loan service for smaller businesses that enables them to grow. But their name sounded more like a place to invest rather than a place to loan money. The company decided they needed to do a serious re-brand to separate themselves from the competition. Snask suggested renaming the company Froda, meaning “thrive” in Swedish. The team gave them a very down-to-earth tone of voice and a bold, colorful visual identity, creating a brand that the big players couldn’t come close to. Applying geometric shapes and a strong, definitive color palette, they developed an entire re-design for the brand. Snask created digital assets out of hand painted wooden pieces, bespoke typefaces, and an ownable color scheme to set the brand apart from the rest.

 - Not only did Snask give them a new name that created an entirely new cultural identity, they delivered a holistically new brand and visual identity. The project got massive attention online from some of the well-respected branding blogs around the globe.

Not only did Snask give them a new name that created an entirely new cultural identity, they delivered a holistically new brand and visual identity. The project got massive attention online from some of the well-respected branding blogs around the globe.

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