A restaurant and wine bar located in Malmo, Sweden, Bord 13 was founded by Robert Jacobsson of Noma fame. Having worked at a restaurant which has graced the World’s Best Restaurant’s list several times over, Jacobsson needed a high level brand identity for his next venture.
Snask stepped in, helping to concept and name the restaurant, develop the full brand identity, as well as design the restaurant’s interiors.
In the restaurant world, it’s considered bad luck to serve table - or “bord” in Swedish – 13. The restaurant is located on Street No. 13, so with a twist the team decided to embrace the “dark side” and make number 13 their hero. Creating an identity entirely in black and white, Snask also worked with the artist Emilie Florin to create experimental (and sometimes slightly morbid) illustrations for the concept. Using these illustrations throughout the identity - crafted entirely in mono - worked extremely well in contrast to light, typically Nordic and sober interior of the space.