Liljevalchs Konsthall is a nearly 100-year-old independent public gallery for contemporary art. It displays art and design through at least four large and lavish exhibitions each year. The summer exhibition of 2014 presented a range of magnificent craft artists and their work, requiring a communicating identity that transcended any one specific style or medium. They needed something that would show off all of them at once without feeling cluttered or overworked.
To blend all these styles, Snask made the graphic identity entirely out of crafted materials wrapped in a minimalistic surrounding. The word CRAFT was created through custom lettering and entirely handmade out of copper, marble, porcelain, wood and stone while the rest of the typography remained simple and quiet. The production by hand and the choice of materials allowed us to mirror the content of the exhibition without taking the attention away from the artists.
The CRAFT logo graced posters and advertisements, as well as the cover of a limited edition book paired with the exhibition. The rest of the book was presented in a custom typeface. The show opened with great success and both artists and visitors, as well as the gallery itself, felt as though the identity really captured the essence of the exhibition.