When Generator London decided to relaunch their flagship London address, the Toronto-based Design Agency commissioned Acrylicize to manage the new-look design on the ground and also to incorporate some of their own bespoke features. Crafted by The Design Agency and led by partner and Generator's Creative Director, Anwar Mekhayech, the overall creative direction and design language has an emphasis on bold and exciting style that reflects the local spirit and culture of the city location.
Acrylicize was commissioned to add creative details, everywhere from the floor to the ceiling, the toilet doors and mirrors to each and every corridor. Features include an LED train information board behind the reception desk, 3D directional signage drawing inspiration from the London Underground, as a unique way to provide practical signage. For the communal areas, they collaborated with fellow B&A artists Good Wives and Warriors who worked their illustration magic on an upright piano and an entire wall in the reception area. Their hand-painted unique style of graphics drew on London landmarks and bright splashes of color.
Other elements include flooring detail - hand-sprayed triangle graphics in colors inspired by the camouflage patterns on British 60s and 70s naval ships and vinyl dots decorate the floors all the way up to the ceiling, inspired by Yayoi Kasama. Last but not least, Mr Shesh & Zics applied their graffiti styles to the breakfast shutters - with "LDN" as their inspiration, they adopted numerous writing styles to represent the city's diversity.