October 11, 2012
“Fast can’t be contained. It can’t be stopped. Fast will leave the stadium. Fast will become life.”
These are the opening lines for Nike’s Fast is Faster campaign that’s draws on the company’s commitment to speed and pushing performance to the limit. Fast is Faster originally launched in conjunction with the NFL Draft earlier this year, and now Nike’s giving new life to the campaign with a line of clothes and with bringing on Zach Gold to shoot the collection.
The campaign features prominent footballers Victor Cruz, Mark Sanchez, DeSean Jackson, and Calvin Johnson. On the women’s side, WNBA player Swin Cash and Sports Illustrated models Hillary Rhoda and Chrissy Teigen are included.