LG Electronics recently launched the LG Optimus, an Android-powdered smartphone that synchronizes with all Google mobile services. The LG Optimus aims to be less intimidating and more user-friendly to first-time smartphone users. Says Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company, “This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve.”
Serial Cut demonstrates the features of the LG Optimus with a 3D illustration in the international campaign by BBH Singapore. A pop-up accordion unfolds behind the phone, each panel representing a different capability. The phone is G-mail and social networking friendly, and perhaps the most unique feature is Wikitude: a mobile application that uses Augmented Reality.
Goodby, Silverstein & Partners launched the “Plug into the Smartgrid” Augmented Reality campaign for General Electric. The power grid that energizes America hadn’t been updated in 112 years and GE was doing major overhauls. To educate consumers about GE’s powergrid updates, GSP developed the first campaign ever to use Augmented Reality. People were invited to print out a special AR marker that could be held in front of a webcam for a virtual experience of the Smartgrid.
The response went beyond expectations. What first started as paid media took on a new meaning when the campaign blew up on the blogosphere and began getting picked up by media outlets such as The New York Times, the official publication of the United Nations, Popular Science, and The Wall Street Journal. The augmented reality demonstration video on YouTube received over a million hits, which was then followed with over 80,000 views of user-generated videos of Augmented Reality.
To demonstrate the success of the campaign, GSPSF hired Serial Cut to build 3d information graphics for an animated case study. The engaging two and a half minute video demonstrates facts and figures from the campaign in a light-hearted tone, paired with the 3d informational graphic world that Serial Cut created. The case study is shown above, to view more work from Serial Cut click here.
