Serial Cut designs the campaign for the new Toyota Prius V. Saatchi & Saatchi LA commissioned the Madrid-based studio for Toyota USA. It is the biggest campaign Serial Cut has ever put together. The visuals highlight three features of the new Prius V: more versatility, efficiency, and connectivity. It took several months of pre-production, a six-day photo shoot and two months of post-production to complete the design.
Chrysler is revamping their Dodge brand with a new ad campaign, “Never Neutral.” The campaign is aimed at people who simply enjoy driving cars and aren’t worried about brand reputations. Serial Cut collaborated with Ars Thanea to create imagery of the new 2011 Dodge Durango to launch the campaign.
Pepe Jeans London has been designing and customizing jeans since 1973. London designer Nitin Shah and his brothers, Arun and Milan, started the company in a stand in Portobello Market. Today Pepe Jeans London trades in 60 countries on 5 continents with over 300 stores internationally. Kate Moss, Cristiano Ronaldo, Sienna Miller, Ashton Kutcher and more have modeled in Pepe Jeans campaigns. To tell the story of their brand, Pepe Jeans commissioned Serial Cut to create a vintage-style video.
Sony recently released the Bravia 3D television. Already famous for its color power, Bravia is stepping into the 3D market to provide an extraordinary and innovative home entertainment experience. Sony’s 3D models works by incorporating a frame sequential display and active-shutter glasses that work together with Sony’s high frame rate technology to create the 3D images.
Serial Cut demonstrates the power of the 3D television in a Spanish campaign for Tiempo BBDO Barcelona. Serial Cut creates 3D models of multiple views of the television. First shown in frontal view, the television represents a rich and colorful landscape. Then, to the right, the same television and scene, is represented as a real still life. This is to demonstrate how powerful the 3D experience is on the device. Created using CGI, the landscape details were later enhanced using Photoshop.
Ever since he was a child, Sergio del Puerto has been trying to make still lifes with his toys. His love of creating pleasing compositions out of everyday materials has translated into his design firm, Serial Cut. Established in 1999, Serial Cut delivers quality art direction, illustration, animation, 3D rendering, and graphic design.
Pictured above is one of Serial Cut’s newest works, a reinterpretation of the MTV logo to promote The Hard Times of RJ Berger. The MTV comedy series follows the daily life of a well-endowed teenager. Debuting in summer 2010, MTV has renewed the series for a second series to begin in 2011. Serial Cut turns the recognizable “M” into a set of hairy legs underneath a pair of underwear showcasing a generous bulge. Special guest
LG Electronics recently launched the LG Optimus, an Android-powdered smartphone that synchronizes with all Google mobile services. The LG Optimus aims to be less intimidating and more user-friendly to first-time smartphone users. Says Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company, “This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve.”
Serial Cut demonstrates the features of the LG Optimus with a 3D illustration in the international campaign by BBH Singapore. A pop-up accordion unfolds behind the phone, each panel representing a different capability. The phone is G-mail and social networking friendly, and perhaps the most unique feature is Wikitude: a mobile application that uses Augmented Reality.
Goodby, Silverstein & Partners launched the “Plug into the Smartgrid” Augmented Reality campaign for General Electric. The power grid that energizes America hadn’t been updated in 112 years and GE was doing major overhauls. To educate consumers about GE’s powergrid updates, GSP developed the first campaign ever to use Augmented Reality. People were invited to print out a special AR marker that could be held in front of a webcam for a virtual experience of the Smartgrid.
The response went beyond expectations. What first started as paid media took on a new meaning when the campaign blew up on the blogosphere and began getting picked up by media outlets such as The New York Times, the official publication of the United Nations, Popular Science, and The Wall Street Journal. The augmented reality demonstration video on YouTube received over a million hits, which was then followed with over 80,000 views of user-generated videos of Augmented Reality.
To demonstrate the success of the campaign, GSPSF hired Serial Cut to build 3d information graphics for an animated case study. The engaging two and a half minute video demonstrates facts and figures from the campaign in a light-hearted tone, paired with the 3d informational graphic world that Serial Cut created. The case study is shown above, to view more work from Serial Cut click here.
