Nick & Chloe and FWY Studios work together to bring to life the colorful characters of Gwen Stefani’s Harajuku Mini line for Target. The line caters to children, from infants to tweens, and features tutus, plaids, punk pants, and faux leather jackets. The collaborative effort between the B&A talents mixes photography and CGI to create a fun, colorful campaign. Nick & Chloe photographed the campaign on the streets of Tokyo’s Harajuku and Akihabara (“The Electric City”) districts. FWY Studios created the 3D CGI icons that appear in the print ads as well as the original Harajuku characters for the television spots.

The campaign’s concept was to reflect the colorful chaos of the streets and to make them a magical place where strange icons come to life with Harajuku dolls looking on. The challenge was to capture the kids appearing happy and having fun while the heat and humidity were high and fairly unbearable. Nick & Chloe say they had great help from FWY Studios who created the dolls and the icons “with great graphic style and panache.”

The Harajuku Mini for Target campaign is out now.

See more of Nick & Chloe’s photography here.

See FWY Studios’ full portfolio here.

Nick & Chloé captured Kyary Pamyu Pamyu on the streets of her native Tokyo. The famed Harajuku model is releasing her first album this summer, called “Moshi Moshi Harajuku.” The techno-pop album is produced by Nakata Yasutaka and is said to include the singer’s unique approach to language through various expressions in her lyrics, often referred to as “Kyary language.” Nick & Chloé photographed Kyary to promote the album’s first press edition.

See more of Nick & Chloé’s photography here.

Nick & Chloé‘s work is included in Based in Berlin at the Hamburger Bahnhof, Museum of Contemporary Art in Berlin.  The exhibition features some 80 emerging artists who live and work in Berlin and covers a full range of contemporary art practices from paintings and drawings to sculpture, photography, film and video, as well as installations and text-based works.

Nick & Chloé collaborated with New York artist Ilya Lipkin, providing the photographic elements of Lipkin’s mixed media piece.  Their photographs appear as outtakes or lighting tests from a studio-based fashion shoot. They depict young men, clearly assistants, at work on the production of the shoot. While they are depicted as random extras in the shoot, Nick & Chloé and Lipkin actually carefully cast the young men and gave them distinct creative direction for the shoot.

Based in Berlin will run until July 24^th. For more information, visit the museum’s website.

See more of Nick & Chloé’s photography here.

The video shoot took place over the course of three days at Château de Ferrières in France. Patricia Clairet, a former film set designer, brought Nick & Chloé and Zahia’s ideas to life in the props. To retain a natural, homemade effect in the props, Nick & Chloé shot everything on camera and performed no retouching.

See more of Nick & Chloé’s photography here.

Client: Zahia Dehar
Producers: Continental Production
Film & Stills: Nick & Chloé
Set Design: Patricia Clairet
Music Composition: Niels Zuiderhoek/ Goerlitzer Park

Nick & Chloé photograph pro skater Stevie Williams for the New Era Flagbearer series. Brooklyn Brothers in New York commissioned the photography team to create portraits of local LA heroes. New Era chose musicians, artists, athletes, and writers with individual styles and who are making a difference and changing perceptions. Once homeless, Williams is now a pro skater, the founder of DGK, a skateboard design company, and a media mogul.

Nick & Chloé photographed Williams next to the Los Angeles River. The iconic river provided a dramatic backdrop for the shoot.  LA based artist Kendall Faeth designed and constructed the ramp using found objects. The rough road surface made it more difficult for Williams to get a good run up for the stunt, but Nick & Chloé found him to be very patient and hard working during the shoot. Of the final image they say they, “wanted to strike a balance between a naturalistic action shot and a cinematic/narrative feel to the photograph.”

Find out more about New Era’s Flagbearers series on their website.

See more photography from Nick & Chloé here.

Client: New Era
Agency: Brooklyn Brothers NYC
Creative Directors: Stephen Rutterford, Guy Barnett, Brooklyn Brothers NYC
Photography: Nick & Chloé

Any city can set your imagination on fire. For the “I Am One” campaign, Nike chose London, Paris, Berlin, Milan, and Amsterdam as its five inspiring cities to showcase the re-release of its new sneaker, the Air Maxim (originally the Air Max 1).

For the print campaign, Nick & Chloe shot legendary athletes such as Gael Monfils (no. 1 men’s tennis player in France), Maxime Médard (French rugby union fullback), and Patrice Evra (French International footballer for Manchester United and the French national team).