September 22, 2009

The “I Am One” Journey

Any city can set your imagination on fire. For the “I Am One” campaign, Nike chose London, Paris, Berlin, Milan, and Amsterdam as its five inspiring cities to showcase the re-release of its new sneaker, the Air Maxim (originally the Air Max 1).

For the print campaign, Nick & Chloe shot legendary athletes such as Gael Monfils (no. 1 men’s tennis player in France), Maxime Médard (French rugby union fullback), and Patrice Evra (French International footballer for Manchester United and the French national team).