Martin Morrell shot the still-life images for Dior’s spring 2010 campaign celebrating the Miss Dior Chérie fragrance. The shoot took place at the Roseraie of L’Haye les Roses, a French ‘Haute Couture’ garden in the southern suburbs of Paris. Miss Dior Chérie is an interpretation of the original fragrance “Miss Dior.” The Eau de Parfum has all of the charm of Dior in a fruity chypre fragrance, the Eau de Toilette is a fresh floral chypre enhanced with springtime notes, and the L’eau is a fresh, sparkling fragrance in pastel tones.

Shooting on location was very important for Morrell, the natural light and the lush gardens were the perfect backdrop for the feminine, floral fragrance. Besides the fragrance bottle, Morrell also shot the rose covered arch that appears in the point of purchase displays for Dior. The archway is blown up, cut out, and then displayed on an almost life-size scale to envelope shoppers in the feeling of springtime.

The Miss Dior Chérie Spring 2010 campaign is the product of several collaborators. Tim Walker shot the images with the model and Oscar-winner Sofia Coppola directed the television commercial. The full-scale campaign can be seen in print, on the web, in stores, and on television. Be sure to keep a watchful eye!

Credits:
Creative Director – Robert Lussier
Director of Creative Services – Mia Forsgren
Art Director – Claudie Dubost
Photography: Martin Morrell
Brand Manager – Joseph Salah
Product Manager – Julie Champenois
Shoot production – http://www.somewhere-productions.com/
Location – Roseraie of L’Haye les Roses, Paris France
Retouching – Ross Davenport

The Dior display inside the Printemps department store in Paris

Bernstein & Andriulli is delighted to introduce photographer Martin Morrell.  His clients include Case da Abitare, Elle Decor, Vogue Living Australia, Travel + Leisure, and W Magazine.