SPREAD|Artculture magazine brings you the latest in art, culture, design, and more in its 5th annual issue. M.I.A. graces the cover in conjunction with the release of her third album /\/\/\Y/\. Tracey Emin discusses her polarizing personality, uterus, and life during menopause. Visit Anish Kapoor’s studio and learn about Temenos, Kapoor’s sculpture in Middlesbrough, England. Get an eye-opening look at the freshly built Moses Mabhida Stadium in Durban, South Africa for the FIFA World Cup. These are among the many features and stories in the 2010 issue of SPREAD|Artculture magazine. Look for it at a newsstand, Barnes & Noble, or Borders near you.

Tracey Emin, Photo: David Eustace

Central Park, Photo: Stephen Wilkes

Moses Mabhida Stadium, Photo: Roy Zipstein

George Lois, Photo: Mark Lund

Henrik Vibskov, Photo: Nick & Chloé

A film still from Shirin Neshat’s Women Without Men, 2009

Products by Julian Paul, Sebastian Wrong, and Michael Sodeau, Photos by Dana Gallagher

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Shooting in natural light in sunny Los Angeles might be a given, but not during the rainy winters of the west coast. Mark Lund flew to California to work with Target on a campaign for their new Liberty of London collaboration line and was met with less than ideal conditions for capturing Liberty of London’s cheery, bright, floral prints. Rain and hail dominated the west coast for an entire week. Thankfully, Lund and the crew’s lighting skills paved the way for the shoot to continue. Recalls stylist Emily Henderson, “We would look at the set, [and it was] so dark; and then look at the screen where the photo was – and do a double take, because the image on the screen looked like a spring morning in California, and the room looked like a dungeon.”

The Liberty of London for Target home collection includes decorative accessories, storage items, picnic-ware and garden equipment. Liberty of London has been “synonymous with English style, adding the right touch of grandeur to everything from clothing to home accessories.” A special pop-up shop opened up in New York in March and sold out immediately. The collection is for sale in stores and online now at Target.com.

Client: Target
Campaign: Liberty of London for Target
Agency: Peterson Milla Hooks
Art Director: Wendy Brown
Art Buyer: Catherine Irmiter
Photography: Mark Lund
Prop Stylist: Emily Henderson

With advertising pages down considerably from last year, magazine publishers have been looking for new ways to boost ad sales. In the latest trend, publishers are creating custom ads for each of their publications. Hearst publications worked with LG Electronics using Mark Lund’s work shot with Y & R to create a customized ad that was featured in a recent New York Times article. Look for the ad in the October issue of House Beautiful.