August 25, 2010
Leonello Calvetti Refreshes Rue-La-La’s Website
E-commerce has changed the way that shoppers approach luxury retail. Upscale brands once only available in brick and mortar stores are now available for perusal and purchase on the Internet thanks to new online retailers. Rue La La is an invitation-only online site that offers private sales of luxury items available only for select periods of time. Members benefit from a curated selection of goods at a discount price.
Rue La La recently refreshed their homepage with a new image by Leonello Calvetti, an eye-catching 3D roller coaster track twisted into the shape of Rue La La’s letters. Says Creative Director Amy Van Aarle, “Rue La La is all about style and confidence, served with a twist. And for us style isn’t just what you wear – it’s how you live your life and how you see the world. With the roller coaster concept, we wanted to convey an experience that’s intriguing and unexpected, but also optimistic and fun. Rue La La is an ever-changing, delightful destination, and our homepage is the perfect place to convey that.”
View the previous Rue-La-La logo by Leonello Calvetti
