August 24, 2010
Republic, a retail brand based in the United Kingdom, debuts its first above-the-line campaign for fall/winter 2010. The chain currently has 100 stores across the United Kingdom and Ireland with plans to more than double its stores in the next five years. Ad agency Propaganda drives Republic into the forefront of its audience, the free-spirited 16-24 year olds, with a print and digital campaign that uses various social media channels. The “YOUR RULES YOUR REPUBLIC” campaign features lithe, young party-goers with shiny hair and glowing skin shimmying through the night.
Who better to capture the campaign’s carefree attitude than Kareem Black? His New York nightlife chronicles can be seen on his website /life. For the Republic campaign, he turned his attention to the London scene. Says Black, “I wanted the Republic campaign to look like the characters were having the time of their lives.” Models clad in the latest Republic looks danced all day and night to music picks by Black, listening to music by Girl Talk and Lord Easy and mixes by DJs Valissa Yoe, Atrak, and The Rub.
View a behind the scenes video and see more images from the Republic campaign
July 16, 2010
For the past few months Kareem Black has been documenting his nightlife escapades with a special section on his website entitled /LIFE. Whereas his commercial work is what he shoots during the day, /LIFE is Kareem Black uncut and unbridled in the evening – dirty Chinatown toilets, flowing Champagne in dingy dive bars, and girls riding inflatable fish balloons.
When New York Magazine approached Black to photograph a story on the hotel nightlife scene in New York, the extension of his /LIFE project in a new environment was only natural. Jackie Ladner of New York Magazine explains, “I could see from the free style of Kareem’s ‘Life’ section on his site that he had a positive spirit and a strength. Though this shoot was a slight challenge (July 4th weekend and the hottest day), his way with people made him perfect for an assignment that required him to step into a room, capture people unguarded having a great time as if they all knew each other, and with an amazing eye for details, found moments that were so familiar yet still alluring.”
Learn more about /LIFE and see more from New York magazine
May 24, 2010
Heart Art Productions holds an art auction to raise funds for Haiti earthquake relief efforts. All proceeds benefit Doctors Without Borders/Médecins Sans Frontières. Artwork from Tatiana Arocha, Kareem Black, Tristan Eaton, Yuko Shimizu, Michael Turek, Stephen Wilkes, and more are up for auction. Begin your bidding here. Auction closes June 17th at 11:59pm.
View more work from the art auction for Haiti
March 17, 2010
Kareem Black was in Haiti March 5th – 11th, 2010 with six other creatives from New York City on behalf of Healing Haiti and Print for Change. Their trip was made possible thanks to a generous donation from BBDO. The group calls themselves “The Sept,” or “The Seven,” and consists of photographers Wyatt Gallery and Alessandro Simonetti, writer Adam Reeves, writer and director Eugene Fuller, and illustrator and EVP of DesignWorks at BBDO, Craig Duffney.
Find out how Kareem Black and his friends plan to make a difference
January 7, 2010
The Communication Arts 50th anniversary Advertising Annual is out! Juror Paul Little, Creative Director at TBWA/Vancouver, said “…the most innovative work is in the online and integrated categories.” One of the big winners in the integrated categories is Crispin Porter + Bogusky’s “The Flame” body-spray campaign for Burger King. The campaign was accompanied by wild postings, online banners, live TV commercials and an online and mobile tool at firemeetsdesire.com, a site designed to help you get your game on once you got your “flame on.”
B&A is proud to announce that Kareem Black has recently joined the agency. New artist Kareem Black shot the print component of CP+B’s Burger King campaign, capturing Burger King’s spokesperson “The King” in various alluring tableaus where he beckons the viewer to experience ”The Flame” body spray scent. With a hint of flame broiled meat, the scent is sure to drive some people to the point of salivation.
Read more about the campaign from new artist Kareem Black
