New artist Shotopop works with JWT Paris to create fairytale illustrations for the new Hydralin campaign. The French cosmetics company markets themselves as a company that caters to all ages. The campaign consists of four images reflecting different age segments, with a fifth image that contains the entire range.

Shotopop drew inspiration from classic fairy tales for the feminine look. Less is more when it came to balancing the mix of illustration and photography for a harmonious composition. Shotopop comments, “They wanted the models to be the main focus, so the illustrations were to be made quite subtle, and we were asked to try to nail the look by using as few elements as possible.”

The campaign is being shown now in French out-of-home ads and print media.

Proposed Artwork by Shotopop:

Final Ads:

Credits:
Client: Hydralin
Agency: JWT Paris
Creative Director: Olivier Courtemanche
Art Buyer: Carmela Guiragossian
Illustration: Shotopop

In order to raise awareness on the global HIV/AIDS pandemic, the World Health Organization established World Aids Day in 1988. Observed on December 1st, it is a chance for organizations and individuals to “demonstrate international solidarity in the face of the pandemic.” According to 2008 data from the United Nations, approximately 33 million people around the world are living with HIV.

In Latin America, JWT worked with GAPA/BS (Grupo de Apoio à Prevenção à AIDS da Baixada Santista) on a campaign with the message “Be pure. Safe sex is never wrong.” GAPA/BS is a philanthropic foundation that hopes the campaign will change the perception of purity – that to remain pure, all it takes is protection. Several artists including Gary Baseman (work pictured above) and Tatiana Arocha volunteered their talent for the project, creating art for T-shirts, print media, and animation.