November 8, 2010

Shotopop Breathes Fairytales to Life for Hydralin

New artist Shotopop works with JWT Paris to create fairytale illustrations for the new Hydralin campaign. The French cosmetics company markets themselves as a company that caters to all ages. The campaign consists of four images reflecting different age segments, with a fifth image that contains the entire range.

Shotopop drew inspiration from classic fairy tales for the feminine look. Less is more when it came to balancing the mix of illustration and photography for a harmonious composition. Shotopop comments, “They wanted the models to be the main focus, so the illustrations were to be made quite subtle, and we were asked to try to nail the look by using as few elements as possible.”

View the full campaign by Shotopop

December 9, 2009

Posted in: Illustration

Gary Baseman and Tatiana Arocha for JWT’s GAPA/BS World Aids Day Safe Sex Campaign

In order to raise awareness on the global HIV/AIDS pandemic, the World Health Organization established World Aids Day in 1988. Observed on December 1st, it is a chance for organizations and individuals to “demonstrate international solidarity in the face of the pandemic.” According to 2008 data from the United Nations, approximately 33 million people around the world are living with HIV.

In Latin America, JWT worked with GAPA/BS (Grupo de Apoio à Prevenção à AIDS da Baixada Santista) on a campaign with the message “Be pure. Safe sex is never wrong.” GAPA/BS is a philanthropic foundation that hopes the campaign will change the perception of purity – that to remain pure, all it takes is protection. Several artists including Gary Baseman (work pictured above) and Tatiana Arocha volunteered their talent for the project, creating art for T-shirts, print media, and animation.

See more work from the campaign by Tatiana Arocha