Emir Haveric photographs the campaign for the exclusive new Mercedes C63 AMG Black Series. The C63 is the latest in a series of high-performance concept cars from the automobile maker. The Black Series is so rare that Mercedes has only added the label to four previous models. The car is designed with Formula 1 racing in mind but ready for driving on ordinary roadways.

Haveric shot the campaign on location in Los Angeles. The sets included Universal Studios, Paramount Studios, and downtown Los Angeles. The concept behind the campaign was inspired by Frank Miller’s neo-noir comic series Sin City. Haveric, however, used more color and less contrast than appears in the series. Several special effects, including rain and fog, were used in conjunction with with CGI and intensive post production to create the overall look.

See more of Emir Haveric’s photography here.

Client: Mercedes AMG
Agency: Jung von Matt/Neckar
Art Director: Alexander Tibelius
Art Buyer: Susanne Nagel
Photographer: Emir Haveric

Client: Mercedes-AMG
Agency: Jung von Matt/Neckar
Art Director: Alexander Tibelius
Art Buyer: Susanne Nagel
Photographer: Emir Haveric

Emir Haveric’s dark landscape photograph won in the Non-Commissioned Environment Single category at the 28^th Annual AOP Photographers Awards. The awards honor professional photographers and their exceptional work. Haveric’s photograph will be included in the awards’ exhibition and book as well.

Haveric captured his landscape image near Las Vegas. He was tech scouting near Las Vegas, saw the billboard, and had to stop. Haveric considers it a sign of the world we live in, a billboard in the middle of nowhere that just a few years before would have had advertising on it. He says, “as always with the non-commercial work, the shot found me and not the other way around.”

See more of Emir Haveric’s photography here.

Haveric filmed the two Tiguan models on location in Spain. The on-road, city model was filmed driving the streets of Barcelona, while the off-road model was filmed just north of the city, driving over rough roads and climbing hills. The cars are part of a new design phase for Volkswagen. The films provided a great opportunity to show off the high-class performance of the cars and what the cars stand for. The challenge was capturing the right positioning and speed for capturing the car. The tempo of the music in the films was also important to capturing the coolness of the car.

Haveric has collaborated with Volkswagen for several years. He and Creative Director Ralf Nolting worked on the concept for the two films together. Nolting calls Haveric “a great collaborator” and states that they had great teamwork. He adds that Haveric is “one of the most experienced photographers,” he’s worked with, especially on car photography shoots.

See more of Emir Haveric’s photography here.

Client: Volkswagen AG
Agency: Grabarz & Partner
Creative Director: Ralf Nolting
Photographer: Emir Haveric

Lürzer’s Archive 200 Best Ad Photographers 2010/2011 has recently been released. Bernstein & Andriulli photographers Stewart Cohen, Florian Geiss, Christophe Gilbert, Stuart Hall, Emir Haveric, and Michael Schnabel are featured for their work in Animals, Automotive, Beauty and Nudes, Children, Interiors, Landscape, Life, People, and Transportation categories. The 416 page volume includes art from 111 photographers that were nominated by ad agency art directors. Lürzer’s Archive then invites the photographers to submit their best work and an international jury of 8 makes the final selections. Congratulations to Cohen, Gilbert, Hall, Haveric, and Schnabel for standing out among the 6,539 submissions.

Pictured above: Emir Haveric
Category: Transportation
Agency: McCann Erickson, San Francisco
Creative: Sari Hamman
Client: Microsoft

Haveric’s self-promotional work appears in the Animals section and his work for BMW with agency MAB, Berlin appears in the Automotive section.

Christophe Gilbert
Category: Beauty & Nudes
Agency: Euro RSCG, Brussels
Client: Inno

Gilbert’s work for Bogh-Art with agency Adopt, Brussels is also featured in the Beauty & Nudes section and his work for Bellerose with agency Happiness, Brussels is featured in the Children’s section.

Stewart Cohen
Category: Life
Agency: Red7e, Kentucky
Creative: Dan Barbercheck
Client: Baptist Hospital East

Florian Geiss
Category: Life
Self Promotion

Michael Schnabel
Category: Interiors
Publication: Zeit Magazin

Schnabel’s self-promotional work also appears in the Landscape section.

Stuart Hall
Category: Landscape
Agency: CSS Europe, Birmingham
Client: International Trucks

Haveric spent about half a year developing the app, working on it whenever he had free time from his busy shooting schedule. The user-friendly interface is simple and easy to navigate. The app is compatible with the iPhone, iPod touch, and iPad. Stills of the app below.

Links:
Purchase the iphone app for FREE
View Emir Haveric’s portfolio

Emir Haveric traveled to Malaga, Spain to shoot Volkswagen’s new Golf R and the Scirocco R. The campaign is showing now across all of Germany and parts of Europe on billboards, in magazines, and more. American fans of the Golf R can rejoice as Volkswagen has decided to release the Golf R stateside to replace the R32.

The R-series Golf offers drivers a 2.0-liter direct-injection TSI, 265 turbocharged HP, and Volkswagen’s 4Motion AWD system. The campaign for this impressive new car marks the beginning of a new look in Volkswagen campaigns. Gone is the friendly, family oriented look and in is a slicker, more sophisticated approach, captured by Emir Haveric.

Haveric explains, “Volkswagen translated literally means ‘people’s car,’ and in the past, that was a big part of Volkswagen’s communication – let’s be very friendly, so none of the past campaigns have the coolness or toughness of this one. Everything [for the Golf R] is very dark and moody, I believe this is the future direction of the look that Volkswagen is moving towards.”

Emir Haveric has been at the forefront of shooting cars combined with CGI, but for this shoot Haveric and the creative team at Volkswagen opted out of CGI. Having a shoot with the car present allowed Haveric to try many different lighting variations with much faster feedback than waiting for a computer to generate images.

Haveric opines, “I think CGI is just a tool, and if people are smart – hopefully it’s going to stay a tool. If not, all of the pictures are going to look the same. The technology is not far along enough where you can create as many lighting variations as you can on a shoot.” He furthers, “Sometimes from a production standpoint it makes sense to use CGI when there are many different shots of cars in different colors and the client wants to save money on transportation, but most important campaigns are still real shots.”

With technology on his side, Emir Haveric continues to shoot cars around the world. He is currently working on another project with Volkswagen shooting the Touarag. Check back for more news from Emir!

-Helen Shih

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Client: Volkswagen
Agency: ddb Berlin
Art Director: Anika Kempkensteffen-Jock
Creative Director: Natalie Sofinsky
Photography: Emir Haveric

After three years of the current S-Class, Mercedes-Benz recently launched the much-anticipated S400 Hybrid. With the world’s first lithium-ion battery in a car and a 29 miles per gallon fuel efficiency, it is the forerunner of luxurious emission-free mobility. Emir Haveric combined stunning photography with CGI to produce the Mercedes-Benz global campaign of the S400 Hybrid.