February 1, 2011
LG’s “Life’s Good” is a global marketing campaign to promote LG products through good news. The lynchpin of the campaign is “Gil” the fuzzy and happy LG Good News Ambassador currently living on a 47ft tall wrap-around HD billboard in Times Square. Bigshot Toyworks created the character design for Gil in partnership with Young & Rubicam and North Kingdom. The campaign incorporates a mix of good news from RSS feeds and text or tweet messages sent by passersby. Gil’s behavior changes as he responds and reacts to the messages broadcast on the billboard.
Find out more about Bigshot Toyworks’ work with LG
December 22, 2010
YAHOO!’s Bus Stop Derby is a two month, city-wide challenge that turns bus stops in San Francisco into social-gaming hubs. Stops in 20 San Francisco neighborhoods are outfitted with 72-inch touch screens that include 4 games that can be played while waiting for the bus. Users are playing for personal glory as well as neighborhood bragging rights in the live head-to-head games. To promote the derby, Yahoo! Client and Goodby, Silverstein & Partners commissioned Rizon Parein to create a 3D art piece.
Learn more about Rizon’s work for YAHOO!
October 21, 2010
Bigshot Toyworks helps Sun Bum bring their love-able ape face logo to life with 16″ tall vinyl figures (shown above) and 2.5″ keychain figures. The vinyl toys and keychains are used as promos in-store and as takeaways during tradeshows. Sun Bum is a line of specially formulated sunscreens that protect the skin from UV rays.
Bigshot Toyworks transformed the existing icon without losing the essence of the original image. The translation from 2D image to 3D figure has bode well for Sun Bum, retailers reported quick sales of their display figures as well as immediate reorders for more figures.
Take a look at the adorable Sun Bum keychains and the in store displays
September 29, 2009
Ad agency DDB Canada along with production company Sons and Daughters created a TV commercial for Knorr Sidekicks featuring “Salty,” an original Bigshot Toyworks design. Salty is the brainchild of Klim Kozinevich and Scott Wetterschneider of Bigshot Toyworks, a creative studio specializing in the design and production of unique collectible toys and art objects.
Click here to read more about Salty’s adventures in Communication Arts.
