Andrew Rae collaborates with VML to give Bear Naked’s website a winter makeover. The granola brand calls itself the “official fuel of winter fun.” The “Winteractive” site features a Wintervention, polls, games, and advice from the Mountain Oracle Man. The site allows users to connect with their friends over Facebook and Twitter by sending them the different interactive features.

Rae used his signature illustration style to create fun characters at play in a winter snow scene.  Skiers, snowboarders, and sledders mingle with bears, a Yeti, and life-like snowmen on the mountain.

Visit the Bear Naked website now to see Andrew Rae’s work.

See more of Andrew Rae’s illustrations here.

Client: Bear Naked
Agency: VML
Group Creative Director: Robb Smigielski
Creative Director: Becky Ervin
Associate Creative Director: Andy McLeod
Senior Copywriter: Jane Waske
Art Directors: Ian Tirone, Caitlin Harsch
Producer: Jason Calloway
Illustrator: Andrew Rae
Development Team: Stefan Miller, Caleb Kniffen, Chris Massey, Gaurav Parikh, Brandon Meyer, Jason Schlosser, David Starkweather

The New York Times’ food section, Dining & Wine, has put together a D.I.Y. cookbook of small kitchen projects for cooks of all calibers. Andrew Rae created the illustrations. Each project is simple and requires no special equipment or more room than most New York City apartment kitchens have. Projects include how to make cultured butter, kimchi, fresh cheese, and chocolate-hazelnut paste.

Rae based his illustrations off an old instructional D.I.Y. manual. Instead of overly complicated drawings, Rae created pieces that reflected the simplicity of the projects. He used a simple hand-drawn technique and color scheme. Dining & Wine editor Pete Wells says of the project, “This is among the best things Dining has ever produced and by far the most attractive of all.”

The full D.I.Y. Cookbook is available on The New York Times site now.

See more of Andrew Rae’s illustrations here.

Publication: The New York Times
Article: “D.I.Y. Cookbook”
Illustrations: Andrew Rae

Artists and collectives took part in “Pick Me Up“, a contemporary graphic art fair at Somerset House organized by Claire Catterall. Peepshow Collective showed a selection of prints, artwork, books and objects that were all available for purchase. They also ran a print workshop using pre-made woodblocks designed by the Peepshow team for creating one-off relief prints. Pictured above is Andrew Rae’s “Ghost in the Machine” silkscreen.

HelloVon exhibited a variety of commercial and personal work, including some never before seen pieces. “Lion 01″ was featured in Fast Company’s “Pick Me Up: 8 British Rising Stars of Graphic Design.”

Above: Two of HelloVon’s works exhibited

Pick Me Up attracted more tan 14,000 visitors. There are hopes that the event will return next year at Somerset House and become an annual fair. The appeal of Pick Me Up includes its welcoming vibe and the ability to socialize with the artists. Says Claire Catterall in Eye Magazine, “I’ve never been one for the more traditional, ‘museumy’ kind of exhibition.” Check out other artists in the show here and stay tuned next year for more news on Pick Me Up.

Links:
Pick Me Up at Somerset House
Andrew Rae
Peepshow Collective
HelloVon
Pick Me Up: 8 British Rising Stars of Graphic Design in Fast Company

The blog will resume January 4th, 2009. Cheers!

Animation and direction by:
12 foot 6

Art By:
Andrew Rae
Andrew Bannecker
Stan Chow
Am I Collective
Josh Cochran
Nishant Choksi
FriendsWithYou
Nathan Fox
Big Chief
Tatiana Arocha
Tristan Eaton
Sarah Coleman
Ben Wachenje
12foot6

Sound, Music, and Voice:
Expansion Team