Bernstein & Andriulli » am i collective

B&A Illustrators in SIGnature Magazine’s First Online Issue

admin — Thu, 12 Aug 2010 10:00:25 +0000

Sara Hayward, Am I Collective, and Ben Wachenje all contributed to the latest issue of SIGnature magazine, published by Pace Communications. Sara Hayword’s collage graces the cover, with portraits by Ben Wachenje and animated features and illustrations by Am I Collective. The publication targets Bluetooth SIG members, a large and diverse international group of companies that work together to further the use of Bluetooth short-range wireless technology. For the first time ever, the magazine is publishing a digital version that can be viewed online, greatly increasing its readership and providing accessibility to people everywhere.

Says Art Director Larry Williams, “When we initiated this project, I was looking for multiple illustrations and animations that would work best across multiple platforms. With the variety of talented illustrators in Bernstein & Andriulli’s arsenal, I knew I was going to find the perfect match.” For the cover, Sara Hayward’s work was “a clear winner” after Williams presented several options to the client.

Am I Collective was called on to work for an interactive feature that included animating their illustrations. Comments Williams,”The designers at Am I Collective are truly great collaborators and know how to take an idea and bring it to life in stunning fashion. The special report was about health and fitness and a few of the guys at Am I Collective were even drafted as models to run, jump, and perform all kinds of exercises.”

Wachenje illustrated a series of portraits of technology experts. The clients liked the portraits so much, that Williams notes “this will be our new style going forward.” To view the work by Hayward, Am I Collective, and Wachenje, visit the Bluetooth website. The magazine is also available via the Apple App store and Amazon.com. Take a look to learn how Bluetooth technology has become an increasingly indispensable part of home, work, and personal lives.

Links:
SIGnature Magazine, the Bluetooth Quarterly
Sara Hayward
Am I Collective
Ben Wachenje

Am I Collective Designs 32 Murals for the World Cup

admin — Wed, 19 May 2010 13:32:22 +0000

Austin Merrill reports for Vanity Fair’s online section “Fair Play” about ESPN’s expanded coverage of the 2010 World Cup in South Africa. ESPN enlisted Wieden+Kennedy for the ad campaign that features work by Am I Collective. 32 murals by Am I Collective (one for each team) will appear on billboards and more in cities such as New York, Los Angeles, and Chicago.

L: North Korea: Chollima (The Winged Horses), R: New Zealand: The All Whites

According to Mark van Niekerk, founding member of Am I Collective, the murals pay homage to Ghanaian movie posters from the 1980s. Am I Collective also designed the poster for the World Cup kick-off concert on June 10th. Musical acts include the Black Eyed Peas, Shakira, Alicia Keys, John Legend, the Parlotones, and more.

Keeping reading “Fair Play” over the next few weeks as Vanity Fair writers continue to use the Am I Collective murals for team write-ups.

Links:
Learn more at Vanity Fair – The World Cup, in 32 Murals
View more murals by Am I Collective – The 32 Teams
View more work by Am I Collective – portfolio

Am I Collective’s “Bleed Your Colors” for Nike

admin — Fri, 14 May 2010 10:00:44 +0000

Am I Collective animated and directed a 30 second viral video for the Nike Sportswear Six Collection. Of the six countries in the “Bleed Your Colors” campaign, artists Am I Collective and Kronk represent the spirit of South Africa, the host nation of the 2010 World Cup. The Kronk x Nike sportswear collection launched in early May in stores stateside.

The video was filmed in Cape Town and Johannesburg. Am I Collective artist Chris Hewitt created the mascot that runs through the cities like a virus infecting the urban environment. The mascot changes colors throughout this journey, each color reflecting the mascot’s personality. Says Mark van Nierkerk of Am I Collective, “Black represents the darker competitive side of sport, yellow – speed and endurance and green – growth and development.”

Stills from the video:

Bernstein & Andriulli Wishes You A Warm and Wonderful Holiday!

admin — Tue, 22 Dec 2009 11:00:23 +0000

2009 is coming to a close and we would like to thank all of our talent, clients, agents, and friends for a wonderful year. A blog was started (which became our homepage), new artists were signed on, and lots of cool projects were carried out. We leave you with this animated video and wish you happy holidays and a happy new year!

The blog will resume January 4th, 2009. Cheers!

Animation and direction by:
12 foot 6

Art By:
Andrew Rae
Andrew Bannecker
Stan Chow
Am I Collective
Josh Cochran
Nishant Choksi
FriendsWithYou
Nathan Fox
Big Chief
Tatiana Arocha
Tristan Eaton
Sarah Coleman
Ben Wachenje
12foot6

Sound, Music, and Voice:
Expansion Team

Am I Collective Encourages You to Use Your Head

admin — Mon, 14 Dec 2009 11:00:37 +0000

The Soho Partnership has been helping the homeless in New York since 1992. The “Project Stay” program boasts a 72% success rate of people who remain employed for two years or longer. We invite you to shop at the store, where all proceeds of designer clothes such as PHI will go to The Soho Partnership. Have some drinks, peruse the selection of clothing, and check out the new store window designed by Am I Collective and styled by Joseph Delate. Please join us for a party for a cause tomorrow!

UseYourHead (Party for A Cause)
6:00pm – 8:00pm
Tuesday, December 15, 2009
262 Mott St. New York, NY 10012
(212) 334-6755
www.useyourheadnyc.com
RSVP: rsvp2useyourhead@gmail.com

Am I Collective Drives Mini-Cooper Through the Ages

admin — Thu, 08 Oct 2009 10:00:27 +0000

Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages” campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.

After the print campaign Am I Collective suggested the idea of using its illustrations in an animation. Blackriver FC was quite keen and loved Am I Collective’s treatment, giving them the go-ahead and creative freedom to create a viral ad that matches the Mini Cooper’s playfulness and energy.

Am I Collective did the original art, direction, and animation of the video. Sound was outsourced by the agency.

Am I Collective Presents BARE

admin — Tue, 15 Sep 2009 15:00:24 +0000

Am I Collective is launching 100 limited edition soon-to-be-world-famous Bares. Artists were invited to customize these special-molded characters produced by local South African company Todwil. Each Bare comes in a hand-painted box and is given a unique number.

On September 24, Bares will be unleashed onto the world at the newly launched Am I Collective gallery in Cape Town. Also on that day, the Bares will be available for purchase via online auction. All proceeds go to Child Welfare.

After a year of development, Am I Collective is extremely pleased to donate to charity, give emerging artists a platform for recognition, and to have loads of fun in the process. Please visit the Bare website for more information.