Sara Hayward, Am I Collective, and Ben Wachenje all contributed to the latest issue of SIGnature magazine, published by Pace Communications. Sara Hayword’s collage graces the cover, with portraits by Ben Wachenje and animated features and illustrations by Am I Collective. The publication targets Bluetooth SIG members, a large and diverse international group of companies that work together to further the use of Bluetooth short-range wireless technology. For the first time ever, the magazine is publishing a digital version that can be viewed online, greatly increasing its readership and providing accessibility to people everywhere.
Says Art Director Larry Williams, “When we initiated this project, I was looking for multiple illustrations and animations that would work best across multiple platforms. With the variety of talented illustrators in Bernstein & Andriulli’s arsenal, I knew I was going to find the perfect match.” For the cover, Sara Hayward’s work was “a clear winner” after Williams presented several options to the client.
Austin Merrill reports for Vanity Fair’s online section “Fair Play” about ESPN’s expanded coverage of the 2010 World Cup in South Africa. ESPN enlisted Wieden+Kennedy for the ad campaign that features work by Am I Collective. 32 murals by Am I Collective (one for each team) will appear on billboards and more in cities such as New York, Los Angeles, and Chicago.
Am I Collective animated and directed a 30 second viral video for the Nike Sportswear Six Collection. Of the six countries in the “Bleed Your Colors” campaign, artists Am I Collective and Kronk represent the spirit of South Africa, the host nation of the 2010 World Cup. The Kronk x Nike sportswear collection launched in early May in stores stateside.
The video was filmed in Cape Town and Johannesburg. Am I Collective artist Chris Hewitt created the mascot that runs through the cities like a virus infecting the urban environment. The mascot changes colors throughout this journey, each color reflecting the mascot’s personality. Says Mark van Nierkerk of Am I Collective, “Black represents the darker competitive side of sport, yellow – speed and endurance and green – growth and development.”
2009 is coming to a close and we would like to thank all of our talent, clients, agents, and friends for a wonderful year. A blog was started (which became our homepage), new artists were signed on, and lots of cool projects were carried out. We leave you with this animated video and wish you happy holidays and a happy new year!
The Soho Partnership has been helping the homeless in New York since 1992. The “Project Stay” program boasts a 72% success rate of people who remain employed for two years or longer. We invite you to shop at the store, where all proceeds of designer clothes such as PHI will go to The Soho Partnership. Have some drinks, peruse the selection of clothing, and check out the new store window designed by Am I Collective and styled by Joseph Delate. Please join us for a party for a cause tomorrow!
UseYourHead (Party for A Cause)
6:00pm – 8:00pm
Tuesday, December 15, 2009
262 Mott St. New York, NY 10012
(212) 334-6755
www.useyourheadnyc.com
RSVP: rsvp2useyourhead@gmail.com
Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages” campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.
After the print campaign Am I Collective suggested the idea of using its illustrations in an animation. Blackriver FC was quite keen and loved Am I Collective’s treatment, giving them the go-ahead and creative freedom to create a viral ad that matches the Mini Cooper’s playfulness and energy.
Am I Collective is launching 100 limited edition soon-to-be-world-famous Bares. Artists were invited to customize these special-molded characters produced by local South African company Todwil. Each Bare comes in a hand-painted box and is given a unique number.
On September 24, Bares will be unleashed onto the world at the newly launched Am I Collective gallery in Cape Town. Also on that day, the Bares will be available for purchase via online auction. All proceeds go to Child Welfare.
After a year of development, Am I Collective is extremely pleased to donate to charity, give emerging artists a platform for recognition, and to have loads of fun in the process. Please visit the Bare website for more information.
