The concept was to combine an exploration of how the world is so connected through media and technology with the style of viral YouTube videos, all in an upbeat dance video. The shoot took place over the course of two days in New York City. Cresto shot with a skeleton crew with Canon 5 and 7D cameras. The concert venue Canal Room gave permission for Krista to perform live at one of their late Saturday night shows. Thus, Cresto had just one opportunity to get the shot right and so he set up five cameras to capture the performance from all angles. The rowdy crowd added to Cresto’s challenges. They continued shooting for a few hours later that night on the subway.

“Hypnotized” was recently AOL’s Video of the Day.

See more of Alan Cresto’s photography here.

Director: Alan Cresto
Director of Photography: Chris Bierlein
Editor: Frank Macias
Artist: Krista

The luxury cosmetics and skincare company Borghese is celebrating the 25^th anniversary of the brand’s most iconic product, FANGO. Alan Cresto was commissioned to photograph Do You Fango? an ad campaign solely dedicated to the time-tested product and its Italian heritage.  FANGO is made from mineral laden Tuscan mud, which has been used for its healing properties since the 14the century.

Borghese wanted to keep the campaign simple and clean while still celebrating the unique beauty in everyone. Cresto shot a male model and a female model against a crisp white background with “Do You Fango?” written on their bodies in the green-hued mud. Three of the four images feature a male model, demonstrating that FANGO is for both men and women.

The ads are appearing nationally in print and on the web now.

Client: Borghese
Photography: Alan Cresto
Agency: Agency212
Creative Director:  Nassos Gnafkis

Ne-Yo will release his fourth studio album Libra Scale in September. Comments Cresto, “Ne-Yo is a dynamic performer who gives 150%, and as we’d worked together before, there was a mutual trust and respect which enabled the project to go that much further.” Cresto previously collaborated with Macy’s and Ne-Yo for another Alfani Red promotional video that was shown nationwide. Both videos were shot with the RED camera system.

Links:
Watch the video
More from Alan Cresto

Alan Cresto captures the energy and exuberance of children for the Spring/Summer 2010 Company Kids campaign. His images can be seen online and in print. Company Kids Creative Director John Botti comments “I’ve been working with Alan for years – the quality of his work is wonderful, especially the way he wraps light around his subjects.”

What Cresto likes about kids is that “they’ll find something to do with the simplest things – for example, a tug of war with a rope made out of bandannas. Kids have a spark and joy of life to them, a sense of untainted wonder, and that is how I like to portray them.”

Creative Director: John Botti
Art Director: Janice Arber
Photography: Alan Cresto
Styling: Mimi Fisher
Hair/makeup: Elodie Iddou/Seen Artists

Alan shot the print campaign and directed the video, using black and white photography for a classic touch.  Tracy Brennan, Executive Creative Director of Agency212, has worked with him on many other assignments and felt his energy was vital in capturing the essence of the brand.

You can view more of Alan’s work here. Print campaigns are shown below.