Alan Cresto reunites with Grammy-nominated R&B singer/songwriter Ne-Yo to direct a promotional video for Macy’s. Ne-Yo shows off his sleek and tailored style in clothing by Macy’s private label Alfani Red while performing “Nobody” off of the Year of the Gentleman album. Cresto shot the video over two days around New York City, filming a helicopter entrance, riding around the city in a vintage car, and Ne-Yo performing on a floating barge in the East River with the iconic skyline in the background.
Ne-Yo will release his fourth studio album Libra Scale in September. Comments Cresto, “Ne-Yo is a dynamic performer who gives 150%, and as we’d worked together before, there was a mutual trust and respect which enabled the project to go that much further.” Cresto previously collaborated with Macy’s and Ne-Yo for another Alfani Red promotional video that was shown nationwide. Both videos were shot with the RED camera system.
Alan Cresto captures the energy and exuberance of children for the Spring/Summer 2010 Company Kids campaign. His images can be seen online and in print. Company Kids Creative Director John Botti comments “I’ve been working with Alan for years – the quality of his work is wonderful, especially the way he wraps light around his subjects.”
What Cresto likes about kids is that “they’ll find something to do with the simplest things – for example, a tug of war with a rope made out of bandannas. Kids have a spark and joy of life to them, a sense of untainted wonder, and that is how I like to portray them.”
Cavit, the number one imported Italian wine brand in the United States and producer of the best-selling Pinot Grigio, was looking to raise awareness and bring its Italian heritage to the forefront. Alan Cresto worked with Agency212 on a new campaign that expresses what Cavit and other Italians have known all along – that life is meant to celebrated!
Watch Alan Cresto’s video featuring the soul/R&B singer Ne-Yo for the launch of the Alfani Red campaign. Cresto shot the singer in Prague and the spots are currently featured on the jumbotron at Macy’s Herald Square and the windows, stores, and internet nationally.
