February 8, 2012
Ruud Baan photographs sport stars from around the world for campaigns for Reebok and C100. Baan shot football, hockey, soccer, racing, and cricket for Reebok. He also captured 36 of the best Dutch soccer players for supermarket chain C1000.
The Reebok campaign took Baan all over the world to shoot the athletes. He captured football stars Peyton Manning and Chad Ochocinco and hockey player Alexander Ovechkin in different cities in the United States. He then traveled to Shanghai to shoot Formula 1 racer Lewis Hamilton, Spain to shoot soccer player Iker Casillas, and finally Mumbai, India to shoot cricketer Singh Dhoni. The concept was to capture the athletes in training and exercising mode with Reebok gear. Baan says the experience was “fantastic” and adds that preparation was very important as the client needed several shots and the athletes were on tight schedules.
The Stars of Football were captured on locations in the Netherlands and other countries in Europe such as Germany, Italy, and England. The soccer stars were shot separately, with each demonstrating their particular skill and power. Baan was involved in the process from the beginning of the concept through the end. It is his second year collaborating with C1000 on their football stars campaign.
The Reebok campaign is airing worldwide. The C1000 campaign is in supermarkets in the Netherlands.
See more of Ruud Baan’s photography here.