December 18, 2012
Rizon Parein was contacted by Wieden + Kennedy Amsterdam to create high-end merchandising for Heineken beer. The brief had few restrictions except that the merchandising had to be architecturally strong and based around the Heineken brand logo. Rizon was given complete freedom in material selection in order to create product merchandising suited for stylish and sophisticated venues.
The creative process started with developing a language of forms based on crops of the Heineken logo. Then functional objects such as glorifiers, ice buckets, signage, totems, seats, etc were derived from this. The outdoor signage will be the first reveal so stay tuned!