January 7, 2013
Quentin Shih Shoots Chen Dao Ming for Samsonite
Working with JWT Shanghai, Quentin Shih shot award-winning Chinese actor Chen Dao Ming for Samsonite to launch their latest line of high end luxury bags. Chen is one of the most recognizable faces in China and is notable for his role in Zhang Yimou’s feature film Hero. The campaign focused on expressing the inner subtleties of the modern man to highlight the premium quality of Samsonite’s new product line. Known for his dramatic compositions, Quentin worked closely with JWT to create a series of cinematic images. The six final images will be out in market this year.
Photographer: Quentin Shih
Agency: JWT Shanghai
Client: Samsonite
Creative Director: Rojana Chuasakul
Art Director: Komsom Yamshuen / Pannarai Juanroong
Copywriter: Jun Qian
Art Buyer: Chivel Miao
Creative Service Director: Liza Law
Account Service: Sophia Ng / Michelle Xiao / Lily Zheng / Maggie Zhou / Georgia Deng/
Planning & Strategy: Henry Shen
