April 24, 2012
Michael Turek photographs the new ad campaign for the Ritz-Carlton Rewards card. The credit card from the elite hotel chain offers luxury promotions and rewards for travel planning, dining reservations, and ticket procurement. The new campaign highlights the card’s 24-hour concierge services, available to use at home for all cardholders. Turek collaborated with agency Roberts + Langer on the ads.
Turek photographed the Brooklyn Bridge at night for the ad’s main image. Ritz-Carlton wanted a nighttime image of a famous vantage point of a major city and settled on New York. After testing several shots from midtown, Turek and the creative team at Roberts + Langer settled on the view of the Brooklyn Bridge from the Manhattan Bridge. Turek spent two nights shooting from various positions along the bridge.
See more of Michael Turek’s photography here.