Mario Wagner’s Colorful New Visual for ISPO

Mario Wagner worked with Munich-based agency Serviceplan to create a key visual for international sports trade fair, ISPO. The client wanted to launch a global marketing campaign that emphasized their mantra of “Sport. Business. Connected” and their role as the premier networking instrument within the industry.

The final visual incorporates ISPO’s colors and symbolizes inter-connectivity between sports and business within the industry. The design appears on the homepage of the newly redesigned ISPO website and on all of ISPO’s products and services within the trade shows and beyond.