October 29, 2012
Shilo Animates La Linea for New Ford Campaign
Shilo worked with Ford and Team Detroit on a campaign to launch the new Ford C-MAX Hybrid. Team Detroit identified Shilo because of the project for the ambitious production, VFX and post-production it required.
The campaign includes a series of broadcast spots, short brand films and other cross-media campaign assets featuring La Linea of the popular Italian animated series. “La Linea is generally known to be a masterpiece of animation,” Arthur said. “From the beginning, we were very focused on the direction of La Linea’s actions, especially given the importance of the transition to live-action,” Jose explained. La Linea’s agency, Quipos, worked with Shilo director Jose Gomez and executive producer Arthur Portnoy to give the character life.
Two of four :30 television spots recently launched with more spots and content debuting next year. Head on over to Shilo’s portfolio to watch the second television spot.
