December 12, 2012
For the second time Kareem Black works with Steve Madden, this time on their holiday campaign. Kareem and Steve Madden’s Art Director Khalym Schell wanted to capture New York decadence and overindulgence – exactly the kind of stuff Kareem’s alter ego site FEELSGOODLETSGO is all about. The shoot took place in a retro glam Greenwich Village nightlife spot with gold bathrooms and walls covered in mirrors. “It was a great shoot where there were very few rules. We also invited a ton of extras and it sort of turned into a big party,” says Kareem.
Kareem creates beautiful photographs of supermodel Jessica White for the New York Post’s Page 6. The concept of this shoot was one set up in four of New York City’s newest and most exclusive lounges. The images of Jessica are casual and intimate, yet also illuminates the fascinating person the Victoria’s Secret model is. Kareem adds that “she is someone who has definitely lived life.”
Finally, Kareem worked with Stephen Ruttherford at Brooklyn Brothers for the Billy on the Street billboards. One day of the shoot took place in the studio and the other on the street. The final image captures the essence of Billy’s on-screen character: flamboyant and neurotic but at the same time focused in his vision. About the project Kareem says, “I’m super proud to have this run as a billboard in Times Square. This will be my third time!”