July 19, 2010

John McFaul Gives Vintage TV A New (Old) Look

Vintage TV, a new television channel that covers material between 1940-1980, will premiere on September 1st in the United Kingdom. The station is aimed at viewers aged 50 and up, offering an alternative to mainstream offerings that cater mainly to youths. Shows such as Old Grey Whistle Test, Rock and Roll Years, and the South Bank Show are slated to return. Classic films such as My Fair Lady, The Commitments, and Singing in the Rain will also be shown. Viewers can also see 500 new music videos for songs recorded before the video age.

John McFaul drew on nostalgia to create a brand identity for Vintage TV. As the Brand Director and Creative Consultant for Vintage TV, he’s created assets for print, web, and more that are fun and eye-catching. Recognizable icons such as Campbell’s soup cans, Pacman, and cassette discs pull together to form playful typography that spells out Vintage TV.

Comments McFaul, “We needed a concept that would reflect the diversity and authenticity of the original artists that the channel will be broadcasting as these decades are stylistically quite different. The identity features a range of iconic items from each of the decades, which have obviously been used to spell the word ‘vintage’ for the channels logo.”

The Vintage TV website