November 9, 2012
Jason Madara looks upward for inspiration for a new Lincoln MKZ campaign. When asked to capture the essence of the panoramic glass roof, Jason pointed his camera skyward. The result is a breathtaking composition of interesting shapes and complex reflections. A print of the image along with a MoMA-designed Lincoln pen were bundled as a limited edition fine art package for clients.
Jason also stepped out from behind the camera and in front of the lens for a behind-the-scenes mini-documentary. A crew of five people took pictures and videos of Jason while he took pictures for Lincoln. One day was devoted entirely to taking iPhone pictures, which appear on Lincoln’s Facebook page.