December 7, 2012
Toronto agency DougSerge approached Ilovedust to create an image to promote a new menu item, the Ghost Pepper Burrito, for Mucho Burrito Fresh Mexican Grill (Extreme Brandz). The goal was to capture the intensity of the very spicy Ghost Pepper Burrito and was the first time the client had done an illustrated ad for their food products.
The final ad created by Ilovedust was well-received and Extreme Brandz saw same store sales growth increase by 15%+ and traffic increase by over 20% across the country. “The Ghost Pepper promo has been the most successful LTO in the history of the company,” said Extreme Brandz. “The work really worked in harmony and delivered on the brand promise. We will be running again next fall – bigger and better!”