December 17, 2012
Japanese apparel retailer Uniqlo uses animation in their latest holiday campaign to capture consumer attention. Ilovedust was one of the seven animation artists Uniqlo commissioned to help with the mystery “GIF box” project.
At uniqlo.com/gifbox, visitors are asked to submit their email addresses to open a mystery “GIF box” containing an animated GIF. In some cases, customers also receive an online coupon for $5 off their next purchase of more than $50. The special prize is in one hundred rare GIF boxes that have a $500 gift card inside.
The box was developed in collaboration with ad agency Razorfish and GIF artists Lacey Micallef, Alan Butler, Brendon Giannane, Miron, Pusheen, Sean Godsey and Tim Turnquist.