January 4, 2013
Last year Florian Geiss worked with JWT Beijing to photograph the latest Microsoft Windows 8 campaign for the Asia region. The shoot was held in Taiwan and featured a range of ads detailing how the new Window’s products – from software to hardware – integrate into and enrich the lives of its users. The Asia campaign is part of a larger global launch and major marketing initiative by Microsoft to revamp its image in the marketplace. Aside from a range of ATL advertising work done for JWT Beijing, Florian also shot a range of BTL images for Wunderman to be used on digital platforms.
Agency: JWT Beijing
Photographer: Florian Geiss
Executive Creative Director: Zhu Wie Xing
Print Producer: Shi Jing
Local Service Production: Bloc Production with Sion Millet as Producer