December 11, 2012
Emir Haveric creates a beautiful, light-hearted love story around the new Volkswagen Golf 7 in a recent interactive film for the brand. The brief called for a global multimedia campaign that included print, video and a mobile app. All content, motion and photography, was shot on location in Los Angeles in nine weeks.
The challenge with the film was shooting without the actual car. Emir took footage of empty streets and later with CGI technology, placed the Golf 7 on the road. On the VW Golf mobile app, users can interact with the video and customize the car on everything from the color down to the rims.
In addition to the film, Emir Haveric also photographed the print campaign for the Golf 7.