May 19, 2010
Am I Collective Designs 32 Murals for the World Cup
Austin Merrill reports for Vanity Fair’s online section “Fair Play” about ESPN’s expanded coverage of the 2010 World Cup in South Africa. ESPN enlisted Wieden+Kennedy for the ad campaign that features work by Am I Collective. 32 murals by Am I Collective (one for each team) will appear on billboards and more in cities such as New York, Los Angeles, and Chicago.
L: North Korea: Chollima (The Winged Horses), R: New Zealand: The All Whites
According to Mark van Niekerk, founding member of Am I Collective, the murals pay homage to Ghanaian movie posters from the 1980s. Am I Collective also designed the poster for the World Cup kick-off concert on June 10th. Musical acts include the Black Eyed Peas, Shakira, Alicia Keys, John Legend, the Parlotones, and more.
Keeping reading “Fair Play” over the next few weeks as Vanity Fair writers continue to use the Am I Collective murals for team write-ups.
Links:
Learn more at Vanity Fair – The World Cup, in 32 Murals
View more murals by Am I Collective – The 32 Teams
View more work by Am I Collective – portfolio
