The March/April 2010 Communication Arts Interactive Annual is for sale on newsstands now. Featured in the magazine is Capri Sun’s “Disrespectoids.” The tagline for the campaign is “Respect the pouch” and the Disrespectoids are “a motley crew of kids who innocently but foolishly ‘disrespected’ the pouch and were transformed into physical representations of their disrespect.” Working with Ogilvy & Mather, Tristan Eaton designed the 10 Disrespectoid characters that are the center of the campaign.
FriendsWithYou has been very busy bringing magic to life. They paired up with US Sydney to produce the latest animated spot for Match.com. It’s never too late to find your match! “Better Together” tells the animated tale of a pea and a carrot destined to find one another. From strawberries and cream, fork and knife, to rabbit and hat, watch beloved duos connect in Friends With You’s delightful universe.
Goodby, Silverstein & Partners launched the “Plug into the Smartgrid” Augmented Reality campaign for General Electric. The power grid that energizes America hadn’t been updated in 112 years and GE was doing major overhauls. To educate consumers about GE’s powergrid updates, GSP developed the first campaign ever to use Augmented Reality. People were invited to print out a special AR marker that could be held in front of a webcam for a virtual experience of the Smartgrid.
The response went beyond expectations. What first started as paid media took on a new meaning when the campaign blew up on the blogosphere and began getting picked up by media outlets such as The New York Times, the official publication of the United Nations, Popular Science, and The Wall Street Journal. The augmented reality demonstration video on YouTube received over a million hits, which was then followed with over 80,000 views of user-generated videos of Augmented Reality.
To demonstrate the success of the campaign, GSPSF hired Serial Cut to build 3d information graphics for an animated case study. The engaging two and a half minute video demonstrates facts and figures from the campaign in a light-hearted tone, paired with the 3d informational graphic world that Serial Cut created. The case study is shown above, to view more work from Serial Cut click here.
With B-Bot iphone App, contacts can be turned into customized cartoons designed by Tristan Eaton, founder of Thunderdog Studios. Users have over 400 shirts, pants, shoes, hats, sunglasses, accessories, hairstyles, eyes, mouths, and more to customize their B-Bot character. Make your own, have friends build their B-Bot, or let shuffle do the work for you – the possibilities are endless. One reviewer stated, “B-bot is one of the most creative and alluring apps on the iPhone.” iPhoneAppsPlus, a site that displays app ranks and reviews from all over the world, awarded B-Bot a “Best” reward.
November is National Homeless Youth Awareness Month. Virgin Mobile declares that youth homelessness is public enemy number one. Through RE*Generation, the charity arm of Virgin Mobile, a charity concert with performances by Public Enemy, Blink 182, Weezer, and more was held at the George Washington University Lisner auditorium. All proceeds went to Sasha Bruce House, a non-profit shelter for homeless youth in Washington D.C.
Contributing to the night was Textual Healing, “a series of interactive public projections and performance formats that encourage creation of dialog through text messaging from mobile phones.” At the concert, anyone could text their message to a specific number and see it projected it onto the auditorium wall. Txtual Healing has done a series of projects a round the world, you can view more of their work here.
KTV Media worked with Showtime Network for Dexter: Early Cuts, a series of webisodes that serve as a prequel to the wildly popular and multiple Emmy winning show Dexter. Dexter is a serial killer who works at as a blood splatter forensic officer at a police department with a very selective process of choosing his victims. The webisodes reach deep into Dexter lore and gives fans insight into three watershed killings that mark the beginnings of Dexter’s bloody career.
Tronic directed and animated a short film based on the loss of nature in our increasingly man-made landscape. Sebastien Agneessens, founder of Formavision, interviews Vivian Rosenthal of Tronic Design. Formavision “specializes in creating compelling cultural content and dynamic experiential environments.” Tronic Design uses creativity and technology to “transcend preconceived notions of how to arrive at a particular solution.”
KTV Media collaborated with the Brooklyn Brothers agency to build an iPhone app for Hornitos tequila. KTV Media prides themselves on launching products, services and brands with consistency, continuity and award-winning creative. The Hornitos iMischieve app is their latest in innovative engineering and flawless execution. The iMischiev app is meant to be played with an adventurous group of at least three people. Roll the “mischieve die” to reveal your question or task such as “who from this game would you kiss/date/marry?” or “call an ex on speakerphone.” Players are also allowed to customize the app by submitting their own “mischieves.”
Comments Creative Director Guy Barnet: “We wanted to give the kids of Long Island their own Nike moment. But for a Payless budget. If you ask me, we got a slam dunk, a three-pointer, an alley-oop and many other basketball puns rolled into one awesome film.”
Roy, star of Dog Judo, recently sat down with the blog editor for an exclusive chat at the dojo. Roy was generous enough to spare some time from his busy Judo training schedule to fill us in about Rexley’s latest antics, his Olympic Judo dreams, and what’s next in store for the canine martial arts pair.
To read the full interview, click ahead. Read more »
