“Think of the golden rule (hmmm…) If you were a pig, how would you want to be treated? Humanely. With respect and dignity. With room to run and express your natural piggy instincts.”
This is just one of the thoughtful tidbits you can find nested inside the Farmer, a character produced by Bigshot Toyworks for Chipotle’s Cultivate Foundation. The creative shop was hired by Chipotle to manufacture a collectible toy based on the characters from Back to the Start, a short animated film promoted as part of the company’s food sustainability and educational outreach program. The viral success of the film, which garnered over 6.7 million views, is what sparked the initiative to bring its farmer character to life.
This weekend Mercedes-Benz Drive-Thru is revolutionizing the in-car dining experience. With the help of Jason Bruges Studios and food artists Sam Bompas and Harry Parr, Mercedes-Benz has re-imagined what was a nostalgic task of convenience and transformed it into a sensory experience unlike any other.
From September 14th thru the 16th they have transformed the Old Selfridges Hotel in London into a display of a fusion of the utmost innovations in art, food, and design, complete with rollerblading waitstaff. This staging of creative minds is being used to celebrate the release of the new Mercedes A-Class now available in the UK. Anders Sundt Jensen, Head of Brand Communications at Mercedes-Benz says, “With it’s highly-emotional and progressive design, the new A-Class is all set to bring the trend toward monotony in the compact car segment to an end”. This seems to be the theme of the weekend, inspiration through innovation.
Legendary artist and designer Eric Haze collaborated with New Era on three designs for their upcoming capsule collection and has also joined the likes of Talib Kweli and Rafael Saadiq as an honorary Flagbearer for the brand. The campaign was shot by Nick & Chloe.
To celebrate, New Era is hosting a special launch event at their flagship store in NYC on September 7th. The event will include a music set by DJ Soul who has curated a playlist based on artists and labels that Eric has worked with in the past, whether it be logo designs or album artwork. The list is quite impressive from Beastie Boys, to LL Cool J, to Public Enemy.
HAZE reunites with Casio to design logo and packaging for the 30th anniversary of the G-Shock watch. The collaboration celebrates the rich history of G-Shock technology and the artistry of HAZE. The popular 110 model features a HAZE imprint band with paintwork in red, black, and white, and other features including shock and water resistance and a high-brightness LED backlight. HAZE also created a commemorative t-shirt that will be launched at select sites with the watch this fall.
We spoke to HAZE about the collaboration, his work with other brands, and what is ahead for him in the next year.
Gillian Laub photographs the town of Braddock, PA and its controversial mayor John Fetterman for this Sunday’s New York Times. Laub photographed Fetterman and his wife and son as well as residents of Braddock. Once a booming town, the collapse of the steel industry in the 1980s left it impoverished and dilapidated. Fetterman is working to change that by launching social change through art. The town has hosted several art installations, opened its first art gallery, and is growing organic produce in the shadow of the abandoned steel mill. Fetterman says of his work, “We use art to combat the dark side of capitalism.” In 2009, Levis promoted their line of work clothes by using Braddock as a backdrop for the campaign.
AR platform start-up GoldRun debuts its augmented reality app with a virtual fashion show featuring selections from H&M’s fall/winter collection as part of the 10 year anniversary celebrations for CondeNast’s Style.com. Through GoldRun, shoppers will be able to virtually try on outfits, take photographs, and post these images to Facebook to create their own personal look books.
Says Vivian Rosenthal, CEO of GoldRun and co-founder of digital media studio Tronic, “After a decade of developing digital media campaigns for top tier brands and recognizing the explosion in smartphone sales and increasing interest in location-based marketing, I realized there was a need for a new type of media buy, one tailored for the mobile space.”
FWY Studios collaborated with Hill Holliday to create a seasonal 15-second television spot for Dunkin’ Donuts. Two adorable Halloween party-goers stand before the last donut. Some devilish trickery ensues, and Dunkin’ Donuts invites the viewer to share in the Halloween fun. Says FWY Studios, “The challenge was conveying the angel/devil relationship in 6 seconds with only 2 camera angles. The result is a fun Halloween trick-or-treat.”
Viewers will be sure to delight at the characters and animation that FWY Studios have created. The television spot is airing now, look for it on a commercial break!
LG Electronics recently launched the LG Optimus, an Android-powdered smartphone that synchronizes with all Google mobile services. The LG Optimus aims to be less intimidating and more user-friendly to first-time smartphone users. Says Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company, “This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve.”
Serial Cut demonstrates the features of the LG Optimus with a 3D illustration in the international campaign by BBH Singapore. A pop-up accordion unfolds behind the phone, each panel representing a different capability. The phone is G-mail and social networking friendly, and perhaps the most unique feature is Wikitude: a mobile application that uses Augmented Reality.
FriendsWithYou bring their signature magic, love, and friendship to Taipei, Taiwan for the Very Fun Park exhibition sponsored by the Fubon Art Foundation. “Field of Dreams” covers the facade of the Fubon Banking Center skyscraper in the eastern part of the city. A smiling cloud nestled in colorful flowers reminds us to look up at the sky, reminding viewers of their hopes and aspirations as children.
Very Fun Park extends throughout the entire city of Taipei, with “Field of Dreams” as one of the focal points of the exhibition. Other artists are displayed on storefronts, outdoors, and more, making the art accessible to all and dissolving the line between gallery and viewer. The theme of “looking up” demonstrates how in a small movement, one can be reminded of the vastness of the universe.
For those of you who were in Toronto June 10-20th, we hope you had a chance to experience the magical world of FriendsWithYou’s “Wish Come True Festival”. Commissioned by the Luminato Festival of the Arts, FriendsWithYou spread their message of “Magic, Luck, and Friendship” throughout the city. Queens Park in downtown Toronto was converted into Rainbow City, a colorful alternative dimension of gigantic totems, magical mushrooms, oversize bounce houses, and inflatable characters that came to life. Appearing in Rainbow City and around Toronto was the Rainbow King, Wish Come True Festival’s very own ambassador. Rainbow King was present at the ribbon-cutting ceremony of Rainbow City, opened the Canadian Stock Exchange, walked the red carpet at the Prima Donna opening night, and more. A walking piece of art, the Rainbow King thoroughly enchanted all the people of Toronto to join in the magic that was stationed in many parts of the city. The Wish Come True Festival was a complete transformation of the city into a beautiful place where dreams and magic became reality!
Hotel.com’s Augmented Reality website “Virtual Vacay” allows viewers to take a virtual tour across ten cities in America without ever having to leave home. Lead by Smart, the star character of the TV spots, users hold up the AR marker to their webcam to start the unique experience. The AR marker can be printed out on a normal printer, or accessed on a mobile phone.
Zerofractal worked with Young & Rubicam and Tool of North America. While Tool handled art direction and the website layout, Zerofractal developed the Flash website, animated Smart, created 3D assets, and integrated the Augmented Reality capability. The Zerofractal team spent hours of research creating the look and feel of the clay character Smart, modeling the landmarks of each city, working with AR, and developing using Papervision – the 3D engine of choice for Flash.
The FIFA World Cup kicks off in less than a week. The 3D Agency, formerly known as Candylab, adds to the World Cup excitement by creating heroic sculptures of the 12 most popular football stars for Nike’s “Write the Future” campaign. Anatomically correct models were built in CG and then transformed into life-sized sculptures that are displayed prominently in Nike Town stores around the world. The CG football players are also featured in Nike print advertising campaigns.
Director/Producer John Moffett explains, “It was a real challenge to get all the players created within the time frame as well as making sure that they were ready to be shipped out as assets to agency’s world wide. Seeing them as real life sculpts in the Nike Town Oxford circus has given everyone involved a real sense of achievement.” View more
FriendsWithYou brings color and festivities to Toronto for the Wish Come True Festival in what will be their largest interactive installation to date. The Luminato Festival of Arts and Creativity has commissioned FriendsWithYou to spread their universal message of magic, love, and friendship throughout the city. During June 10th – 20th, 2010 visitors can enjoy larger-than-life inflatable installations, a gallery show, several pop-up shops, community events, speaking engagements, and more. The highlight of the 10-day event is Rainbow City at Queen’s Park. The Luminato 2010′s festival Mascot Rainbow King leads a host of celestial characters in transforming Queen’s Park with larger-than-life dimensions of giant totems, bounce houses, and inflatable friends.
N.E.R.D. rolls around the California desert in a custom-wrapped Rolls Royce designed by FriendsWithYou for their upcoming music video “Hot & Fun.” The single featuring Nelly Furtado drops in June. In the meantime, teaser music videos by Fro Rojas have been proliferated around the web. FriendsWithYou’s Super Malfi gets some special attention from a few party-goers in Rojas’ “The Party Version.” In creating the one-of-a-kind Rolls Royce FriendsWithYou says “Magical Explosions [were] born, a psychedelic take over of FriendsWithYou cosmic forces.”
Thornberg & Forester designed and animated a motion billboard for Disney’s Mary Poppins Broadway musical, working with agency Serino Coyne. The simple yet bold design on 47th street and Broadway stands out among the maze of flashing lights in Times Square.
Chief Creative Office of Serino Coyne Sandy Block says, “In what is the most advertising-inundated location in the world, how better to evoke the larger-than-life magic of Disney’s MARY POPPINS than with the biggest sign you could possibly imagine: a 230-foot high by 80-foot wide, 12-screen, digital display with 15,000 square-feet of LED power. Now, put that in front of 100,000 visitors every day at the epicenter of the most popular New York City hub, and you’ve got yourself the perfect match-up of show and signage.”
