Zach Gold’s fashion film, “String Theory,” for A.F. Vandevorst is currently screening at New Holland in Saint Petersburg, Russia. Gold and the Belgian fashion house collaborated on the film in 2010. It is a dream-like interpretation of the Spring 2010 collection and features a young woman experiencing brief rifts in her reality. Vogue.com described it as “the beginning of a whole new genre of entertainment; fashion cinema, a collision of the worlds of design and moviemaking.”
Ilovedust illustrate the 2011 Do Something Awards. Ilovedust worked with VH1 in New York and Dempsey Productions in Los Angeles to create a show package. The annual awards show honors young people’s commitment to social change. Actress Jane Lynch hosted this year’s ceremony and celebrities like David Beckham, Kim Kardashian, Justin Bieber and Demi Lovato were in attendance to hand out awards. Categories included “Athlete,” “Movie Star,” “Twitter,” “Festival,” and the main prize, “The Do Something Award.”
Inspired by the FRIENDS WITH YOU-customized car for Pharrell as well as their epic “Skywalkers Parade” for Toyota at Art Basel, Publicis London asked FWY Studios to create a pop-up carnival for Malibu Rum. Seeking a partner to actually bring it about, Decon – the idea shop, production company and record label – stepped in to make the magic come to life. Working with Publicis London, Decon did all of the production for the film, constructed a portable float inspired by FWY, cast 150 people (including some real fans), pulled on their music resources for live performances and DJs, and rolled out a buzzing social media campaign to ensure everyone would come. Once shot, Decon oversaw all of the post-production including the music supervision. The end result was a real-life party complete with fireworks and a 30 and 60 second spot for for various online spots. This makes us want to party with Malibu too.
Alan Cresto makes his music video directorial debut with”Hypnotized,” by up-and-coming singer/songwriter Krista. The song is the first single from Krista’s follow-up to her debut album “Taking Back Brooklyn.” Cresto was approached by one of Krista’s managers at Vel Records to film the video.
The Selby debuts a new short film on artist Tom Sachs. “Tom Sachs, A Selby Film” features the sculptor at work in his studio, Allied Cultural Prosthetics, in downtown New York City. Sachs is well known for his elaborate recreations of modern icons, such as a McDonalds he built out of plywood, glue, and assorted kitchen appliances. In the video he describes his interest in the phenomena of consumerism, branding and the cultural fetishization of products. Sachs also describes himself as very process and detail oriented, even going so far as to show off his dedication to knolling, a method of organization that involves arranging similar objects at 90 degree angles.
Jim Wright directs country music star Frankie Ballard in his new music video “A Buncha Girls.” The summer anthem is the second single from Ballard’s self-titled debut album. The video features Ballard narrating the summer road trip and adventures of well, a bunch of girls. Ballard praises the delights of carefree girls in a rock-and-roll-meets-country drawl. The video evokes summertime’s easiness and freedom.
Gillian Laub screened her short film “Four Generations” at the LOOK3 Festival of the Photograph, from June 9th-11th. The film was curated by Kathy Ryan of The New York Times and Scott Thode of VII Magazine. The annual festival in Charlottesville, Virginia celebrates a wide range of photography forms, from photojournalism to fine art. The entirety of historic downtown Charlottesville is transformed into a living image as photographs are hung in trees and in galleries and projected onto storefront windows and the sides of buildings.
Tim Marrs creates illustrations for Audi’s new short film “A day in the life of an Audi driver.” The two and a half minute film highlights the teamwork and stamina needed to the win Le Mans, the iconic 24-hour race in France. Two-time Le Mans winner Allan McNish stars.
French sensation Zahia Dehar is launching a new lingerie brand. To promote the line, Zahia and her team commissioned Nick & Chloé to create a short but provocative film, “Zahia Dehar Striptease in the Cat Cave.” In the film, Zahia dances around one of the chateau’s stately rooms and performs a seductive striptease that brings to life even a supposedly inanimate cathead sculpture. Nick & Chloé successfully challenged themselves to blend their poetic and slightly edgy style with Zahia’s fairytale-inspired aesthetic in the film’s pink fantasy theme.
Converse is bringing attention to their lesser-known Star Chevron brand with a citywide block party. To promote the party, Am I Collective worked with Wieden + Kennedy Shanghai to create a launch video. The video encourages Converse fans to go online and vote for their city to be the party’s host.
Bernstein & Andriulli is pleased to welcome Decon. The New York-based multi-media idea shop is comprised of an agency, record label, and video production studio. Decon has developed influential and creative campaigns for Fortune 500 and boutique talent alike. Clients include HBO, Red Bull, Teva, Microsoft, Nickelodeon, and more.
Radio Shack’s latest campaign features animated creatures showing off the store’s latest mobile offerings with the tagline “The Shack helps you get mobile.” 12foot 6 collaborated with Butler Shine Stern & Partners (BSSP) on the spots, now airing on television and the web.
Diver + Aguilar photograph the new 2011 Audi TT to promote the release of the car. The photography team captured a bold vision of the car in still imagery and a short video. The work has been included in a new Audi car iPad application, to be released this year as well.
Tatiana Arocha collaborates again with Anthropologie on a new video, “Scarf Scenes.” The live-action stop-animation video shows five different ways to wear a scarf. Arocha shaped the narrative around a girl who leaves her home for a walk in the park and finds the scarf has a mind of its own. Arocha previously created a stop-motion video of Anthropologie ornaments for the holiday 2010 season.
The stop-motion technique on Arocha’s previous video was limited by the set’s miniature scale. For this video, she was able to play with perspective and scale to make the scene around the model as dynamic as possible while changing the backgrounds on camera. Arocha’s concept was to bring an Anthropologie window display to life. She used wallpaper they decorate with and sell in their stores, as well as objects like the mushrooms, a bunny, and a jackelope that are also available for purchase. Arocha approached the set design much like she creates her illustrations, by “using many different media and borrowing from different sources to create scenes that are somewhat fantastical but still feel real.”
“Scarf Scenes” is airing now on the Anthropologie website.
Director & Set Design: Tatiana Arocha
Animator & Art Director: Kaori Sohma
Anthropologie Crew
Art Director: Jamie Allison
Producer: Lina Watanabe
Photogrpher: Ryan Scott
Fashion Stylist: Pia Panaligan
Hair & Makeup: Christina Reyna
Keith Urban stars in a new PSA for the Salvation Army. Stewart Cohen filmed the country music star in his adopted hometown of Nashville, TN. The PSA is aimed at introducing the Salvation Army’s new text messaging initiative, which allows cell phone users to donate via texts. Users simply text “GIVE” to 80888 and the Salvation Army donates $10 to Americans in need.
