Thornberg & Forester (T&F) and agency Allen & Gerritsen created four :15 campaign spots for Friendly’s Restaurants. Created entirely in-house at T&F, the spots debuted on www.Friendlys.com and on the brand’s social media channels, including YouTube and Facebook. “The Friendly’s work called for a diverse and talented production company, and Thornberg & Forester delivered on every front,” said a&g chief creative officer Gary Greenberg. “From shooting and editing to animation, they did a great job bringing our ideas to life.”
Kareem Black works with Hornitos Tequila to create a series of GIFs showing people living it up during a night out on the town. This fun night filled with spontaneous happenings of course could only be possible if Hornitos is involved. The idea of doing GIFs came from The Barbarian Group agency and was created as mini repeating ads of moments throughout the night. Each GIF is different and quirky in its own right, with Mexican wrestlers and people in bear suits making cameos. Our own Emma Pritchard styled this party night shoot.
Last month Shilo and DC Shoes teamed up to create a short film entitled “AIR.CRAFT” that’s racked up almost 2 million views to date. In “AIR.CRAFT,” Shilo set out not only to feature Robbie Maddison’s awe-inspiring freestyle motorcross talents, but also to introduce something completely original to the genre of motocross films. “It was a pleasure working with Jose and the team at Shilo,” said DC’s marketing director Brian Cassaro. “We worked well together to create the best short film possible.”
On September 6th, 2012 Byronesque sent out a group of activists to protest the over consumption of fashion and had Kareem Black film the entire thing. Five girls were sent to occupy “mall street” in New York’s Meatpacking District. In the spirit of the vintage editorial/e-commerce website Byronesque, the girls wore rare Seditionaries gear (the “Clothing for Heroes” that kicked off a cultural revolution more than 30 years ago).
Sam Robinson shoots a new campaign for Mexican luxury retail chain El Palacio de Hierro. Sam worked with agency Teran / TBWA Mexico to direct four TV spots as well as several ATL images.
Zach Gold shoots Brooklyn Nets point guard Deron Williams at Barclays Center for Red Bull. Zach played a heavy role in concepting this campaign that was shot to coincide with the Center’s opening. The video pictures Deron dribbling a basketball in slow motion and resolves with the text “Brooklyn’s Got Wings”. This ran along the outside of the stadium during the Center’s opening.
Ilovedust created an animated spot for Ray-Ban based on iconic print illustrations by Los Angeles based artist James Jean. The spot sees a young woman dive into a strange and magical world powered by her plaid Ray-Bans. The animation is part of a worldwide campaign which includes print, web, and in-store branding.
Mike Piscitelli created a short film titled “Waiting For Tomorrow To Wake Up” for Australian magazine Monster Children. Shot in Los Angeles, “Waiting For Tomorrow To Wake Up” follows a group of teenagers over the course of an evening as they hop around town from spot to spot. The film documents reckless youth, loving and living without a care in the world. “We wanted to capture the feeling you have around 17, 18,” Mike said in a recent interview with Karmaloop. “You cant get into bars, only one of your friends has a car, no one works so there’s no reason to sleep and you want to be in love with something.”
The film premiered last week at Los Angeles’ Wild Honey Studios and is featured in the latest issue of Monster Children. “Waiting For Tomorrow To Wake Up” was also recently selected as one of Vimeo’s Staff Picks.
Emir Haveric creates a beautiful, light-hearted love story around the new Volkswagen Golf 7 in a recent interactive film for the brand. The brief called for a global multimedia campaign that included print, video and a mobile app. All content, motion and photography, was shot on location in Los Angeles in nine weeks.
Jason Madara looks upward for inspiration for a new Lincoln MKZ campaign. When asked to capture the essence of the panoramic glass roof, Jason pointed his camera skyward. The result is a breathtaking composition of interesting shapes and complex reflections. A print of the image along with a MoMA-designed Lincoln pen were bundled as a limited edition fine art package for clients.
Jason also stepped out from behind the camera and in front of the lens for a behind-the-scenes mini-documentary. A crew of five people took pictures and videos of Jason while he took pictures for Lincoln. One day was devoted entirely to taking iPhone pictures, which appear on Lincoln’s Facebook page.
Shilo worked with Ford and Team Detroit on a campaign to launch the new Ford C-MAX Hybrid. Team Detroit identified Shilo because of the project for the ambitious production, VFX and post-production it required.
The campaign includes a series of broadcast spots, short brand films and other cross-media campaign assets featuring La Linea of the popular Italian animated series. “La Linea is generally known to be a masterpiece of animation,” Arthur said. “From the beginning, we were very focused on the direction of La Linea’s actions, especially given the importance of the transition to live-action,” Jose explained. La Linea’s agency, Quipos, worked with Shilo director Jose Gomez and executive producer Arthur Portnoy to give the character life.
Two of four :30 television spots recently launched with more spots and content debuting next year. Head on over to Shilo’s portfolio to watch the second television spot.
Photo team He&Me/Heckl and Mennemann shot and directed their first video for AUDI. The video combines motion with photography and features the new Audi S3 as the only piece of color to an otherwise entirely black & white film.
ilovedust and Cartoon Network joined forces to create a two minute music video to celebrate the network’s twentieth birthday. The UK-based design studio brought in 14 people over a period of three months to put together the animated short. The video features over 100 CN characters from shows over the years, quite a monumental task. Everything was first roughly created in Flash and then composited in After Effects with final effects and color.
The epic video premiered on Cartoon Network on October 1st and features original music by Mad Decent. The video is taking on a life outside of television and is also available for download via iTunes, Xbox, Amazon.com.
Zach Gold is known for pushing boundaries when it comes to photography and film. Named “one of the leaders in creative image making,” Zach combines photography and computer graphics to capture movement beautifully. In this short, Zach has teamed up with Redd’s Beer for their “Angel or Demon” campaign.
Redd’s is not a typical beer so Zach took an atypical approach. The Polish beer is preferred primarily by women, who like its fruit taste because it offsets the bitterness. So instead of focusing on the experience around social drinking as most beer advertisements do, Zach focused on the individual experience consumers can have with the beer. The video starts with close up shots of colorful flowers and apples and a woman asking, “are you ready to play with me?” The narration continues throughout, peaking the viewer’s curiosity as to what the product could be. Zach orchestrates the video so that movement is perfectly timed with the drums in the African inspired music. Through the short, the fruit and flowers seem to take on a life of their own, moving without propulsion. The video reaches a climax when we see a red and green apple (the angel and demon) collide and explode, dissolving into a fine cloud of red dust. The final shot is of a red orchid floating down slowly to land next to a bottle of Redd’s Dry Beer.
