Marcus Bleasdale travels to the heart of the African continent for Human Rights Watch to film the tragic human casualties of a nearly twenty-year war waged by the Lord’s Resistance Army (LRA). “Dear Obama: A Message from the Victims of the Lord’s Resistance Army” is beautifully crafted, yet heartbreaking film that depicts appeals from the adults and children who have been victims of the LRA’s notorious brutality.
Ilovedust collaborated with Wieden + Kennedy NY on branding for ESPN’s Winter X Games. The action sports event took place in late January in Aspen, Colorado. As part of the multi-media project, Ilovedust created two 30-second animated spots. ESPN provided athlete footage that the design studio created art for in an interactive flash execution. The spots aired on television as promotion for this year’s games.
Ilovedust collaborates with Wieden + Kennedy NY for an exciting, multi-media branding for ESPN’s Winter X Games in Aspen. The design studio worked with the team at Wieden + Kennedy to create a multi-facetted campaign consisting of two 30-second animated spots, a course map, for the interactive site and custom posters featuring action sports’ biggest names, including Sebastien Toutant. The campaign blends rich illustration in Ilovedust’s signature style with photography from previous Winter X Games.
The Winter X Games will air January 26- 29th on ESPN.
Serial Cut designs the campaign for the new Toyota Prius V. Saatchi & Saatchi LA commissioned the Madrid-based studio for Toyota USA. It is the biggest campaign Serial Cut has ever put together. The visuals highlight three features of the new Prius V: more versatility, efficiency, and connectivity. It took several months of pre-production, a six-day photo shoot and two months of post-production to complete the design.
CNN interviews Tristan Eaton for the latest installment of their “The Next List” series. The weekly program hosted by Dr. Sanjay Gupta profiles exceptional individuals who are at the cutting edge of change in their field. The interview highlights his rise from “street punk” to prolific New York artist. Eaton discusses his commercial work for Dell and Puma, his designer toys the “Dunny” and the “Munny,” and his design work for the 2008 Barack Obama presidential campaign.
Tristan Eaton’s interview on CNN airs this Sunday at 2 pm EST. Visit the CNN website for more information.
Nick & Chloe and FWY Studios work together to bring to life the colorful characters of Gwen Stefani’s Harajuku Mini line for Target. The line caters to children, from infants to tweens, and features tutus, plaids, punk pants, and faux leather jackets. The collaborative effort between the B&A talents mixes photography and CGI to create a fun, colorful campaign. Nick & Chloe photographed the campaign on the streets of Tokyo’s Harajuku and Akihabara (“The Electric City”) districts. FWY Studios created the 3D CGI icons that appear in the print ads as well as the original Harajuku characters for the television spots.
Decon refreshes NBC Universal’s “Green Week” PSAs in three new spots. The spots are part of “Green is Universal,” NBC Universal’s environmental initiative that promotes green content to viewers and online users as well as sustainability throughout all of the company’s practices. Decon’s PSAs deliver the message that small changes can have a huge impact.
Dana Gallagher captures a magical winter scene for the cover of Martha Stewart Living. The December issue features ideas for holiday menus, treats, and decorating. Gallagher photographed a brightly lit tree in a nighttime snowscape for the newsstand cover. The iPad version of the cover features a time-lapse of the lighting of the tree.
Justin Hollar gets into the holiday spirit with three new cinemagraphs for Anthropologie. Each one highlights a different outfit for the season. The inspiration was ethereal, soft, optimistic, and magical. Hollar shot the cinemagraphs at a mansion in New York City.
The Selby goes from city to country to film gallerist Lucy Chadwick for Zara. The short film is airing now on the retailer’s homepage. The Selby captures Chadwick as she travels from the loft she shares with boyfriend Duffy in Brooklyn to the barn they are renovating in upstate New York. The Selby’s beautiful imagery includes the simplicity and coziness of the loft as well as the colorful fall foliage upstate. Chadwick, who runs a contemporary art gallery in New York City, wears Zara’s beautiful and relaxed clothes throughout, showing how the store’s offerings encompass both city and country life.
Ilovedust and TBWA Shanghai have just launched the first out of a trilogy of animations for GE’s latest digital campaign – Future Folklore. The animations tie together traditional Chinese folklore stories and GE’s modern technologies with a twist. The first animation follows the story of the epic battle of Red Cliff where Kung Ming and his allies defeating an attacking arming using wind power against their arrows. This well-known story then in turn becomes a metaphor for GE’s use of wind power in the present.
Thornberg & Forester develop a digital billboard for ING Direct’s newest marketing campaign. The LED billboard in Times Square promotes the financial institution’s latest offering, MONEY, a debit card/online banking account for teenagers. The billboard is part of a broad campaign that also includes a Facebook page, a series of online ads and kiosks in malls in Los Angeles, Chicago, Atlanta, and Paramus, NJ. Fans that sign up are entered for a chance to win MacBooks, iPods, and cash.
David Eustace stars in Panasonic’s campaign for their new “Lumix G3” camera. The smaller and lighter camera offers exceptional image quality with a lightning auto-focus. Panasonic approached Eustace to star and be the face and voice of the television and print campaign. The campaign is based around Eustace and his work.
Emir Haveric‘s films for the new Volkswagen Tiguan models are part of a catalog on the new Volkswagen iPad application. It is the first time the company has created a catalog for the iPad.
Zach Gold’s fashion film, “String Theory,” for A.F. Vandevorst is currently screening at New Holland in Saint Petersburg, Russia. Gold and the Belgian fashion house collaborated on the film in 2010. It is a dream-like interpretation of the Spring 2010 collection and features a young woman experiencing brief rifts in her reality. Vogue.com described it as “the beginning of a whole new genre of entertainment; fashion cinema, a collision of the worlds of design and moviemaking.”
