December 22, 2010
YAHOO!’s Bus Stop Derby is a two month, city-wide challenge that turns bus stops in San Francisco into social-gaming hubs. Stops in 20 San Francisco neighborhoods are outfitted with 72-inch touch screens that include 4 games that can be played while waiting for the bus. Users are playing for personal glory as well as neighborhood bragging rights in the live head-to-head games. To promote the derby, Yahoo! Client and Goodby, Silverstein & Partners commissioned Rizon Parein to create a 3D art piece.