June 9, 2010
Stephen Wilkes continues his collaboration with McCann Erickson for the latest Verizon advertising campaign. The ads feature energetic fans from around the globe cheering on their favorite World Cup team. Each Verizon ad that Wilkes works on shoots anywhere from 50-300 people at a time. For the World Cup campaign, Wilkes worked in segments of large group shots of fans from each each nation, arranging them all together in the end in almost a mosaic-like composition.