March 27, 2012
Rizon Parein collaborates with Saatchi LA on the campaign for the new Toyota Prius c. “The Game of Life with Prius c” highlights the features of the carmaker’s latest hybrid using the classic board game Life. The Hasbro game is about growing up, starting a career, buying a car and a house, and starting a family. The campaign is aimed at Generation Y-ers and is meant to appeal to first-time car buyers. The new Toyota Prius c is smaller than previous models and reasonably well priced.
Read more about Rizon Parein’s artwork for the new Toyota Prius c
January 11, 2012
Serial Cut designs the campaign for the new Toyota Prius V. Saatchi & Saatchi LA commissioned the Madrid-based studio for Toyota USA. It is the biggest campaign Serial Cut has ever put together. The visuals highlight three features of the new Prius V: more versatility, efficiency, and connectivity. It took several months of pre-production, a six-day photo shoot and two months of post-production to complete the design.
Read more about the new Toyota Prius V campaign
September 28, 2011
Qube Konstrukt collaborates with Saatchi LA to create the Toyota Camry Effect. The website collects personal stories and preferences from Toyota Camry owners. Users fill out a questionnaire, through multiple-choice questions, and their answers calculate a visual representation of their Camry Effect. Their experience can be shared on social media networks and are cataloged on the Camry Effect site with real-time dynamic data visualization.
Read more about Qube Konstrukt’s work for Toyota Camry
January 14, 2011
The Toyota Prius is celebrating its first decade with an illustrated history. Ilovedust created 10 comprehensive illustrations depicting key facts and events. Starting in 2000, the year the groundbreaking car debuted in dealerships, each narrative highlights milestones from the car’s history as well as world events. The Prius’s global expansion, technological advances, awards, and its place in pop culture are all highlighted.
See more of Ilovedust’s illustrations for the Toyota Prius
