February 21, 2012
Ilovedust creates three billboards for Tic Tacs in Times Square, New York City. The billboards stand eight stories high and are the latest element in Tic Tac’s augmented reality “Shake It Up” campaign. The campaign centers on a mobile app that offers extras beyond the outdoor and print ads. The billboards feature facts and images created using Tic Tacs. They appear as personalized ads with the user at the center when they are AR-enhanced. The resulting images, which appear to be pictures of users in Times Square, can also be sent to friends through the Tic Tac Facebook page.