December 8, 2011
Nick & Chloe and FWY Studios work together to bring to life the colorful characters of Gwen Stefani’s Harajuku Mini line for Target. The line caters to children, from infants to tweens, and features tutus, plaids, punk pants, and faux leather jackets. The collaborative effort between the B&A talents mixes photography and CGI to create a fun, colorful campaign. Nick & Chloe photographed the campaign on the streets of Tokyo’s Harajuku and Akihabara (“The Electric City”) districts. FWY Studios created the 3D CGI icons that appear in the print ads as well as the original Harajuku characters for the television spots.
Read more about the Harajuku Mini for Target campaign
December 6, 2011
Mike Piscitelli has been busy recently with editorial and advertising photography. He captured the new campaign for the Converse for Target collection for Wieden +Kennedy in New York. The campaign features models in clothing and footwear from the collection. The shoot took place over two days in Brooklyn and Manhattan. He also recently photographed actress Aubrey Plaza for Oyster Magazine’s 95th issue. Piscitelli shot Plaza in black and white for an article on her work in television and film.
Read more about photographer Mike Piscitelli
March 31, 2010
Shooting in natural light in sunny Los Angeles might be a given, but not during the rainy winters of the west coast. Mark Lund flew to California to work with Target on a campaign for their new Liberty of London collaboration line and was met with less than ideal conditions for capturing Liberty of London’s cheery, bright, floral prints. Rain and hail dominated the west coast for an entire week. Thankfully, Lund and the crew’s lighting skills paved the way for the shoot to continue. Recalls stylist Emily Henderson, “We would look at the set, [and it was] so dark; and then look at the screen where the photo was – and do a double take, because the image on the screen looked like a spring morning in California, and the room looked like a dungeon.”
More from the Liberty of London campaign
February 18, 2010
In honor of Black History Month, Target recently launched its “Dare, Dream, Do” campaign. The print, web, broadcast, and interactive campaign tells the inspiring stories of Malaak Compton-Rock, Marc Morial, Marcus Samuelsson, and Steve Stoute. The banner ads and video interviews are a blend of 2d and 3d, Digital Kitchen seamlessly mixes live video with Sarah J. Coleman’s intricate hand-drawn illustrations.
View more from the campaign
