October 21, 2010
Bigshot Toyworks helps Sun Bum bring their love-able ape face logo to life with 16″ tall vinyl figures (shown above) and 2.5″ keychain figures. The vinyl toys and keychains are used as promos in-store and as takeaways during tradeshows. Sun Bum is a line of specially formulated sunscreens that protect the skin from UV rays.
Bigshot Toyworks transformed the existing icon without losing the essence of the original image. The translation from 2D image to 3D figure has bode well for Sun Bum, retailers reported quick sales of their display figures as well as immediate reorders for more figures.