November 24, 2010
Sony recently released the Bravia 3D television. Already famous for its color power, Bravia is stepping into the 3D market to provide an extraordinary and innovative home entertainment experience. Sony’s 3D models works by incorporating a frame sequential display and active-shutter glasses that work together with Sony’s high frame rate technology to create the 3D images.
Serial Cut demonstrates the power of the 3D television in a Spanish campaign for Tiempo BBDO Barcelona. Serial Cut creates 3D models of multiple views of the television. First shown in frontal view, the television represents a rich and colorful landscape. Then, to the right, the same television and scene, is represented as a real still life. This is to demonstrate how powerful the 3D experience is on the device. Created using CGI, the landscape details were later enhanced using Photoshop.